In this episode of Indian Women Abroad, I sit down with Prerna Karnani, founder of Shaadis & More, who shares her inspiring journey from Melbourne to Vogue’s Wedding Atelier — one of India’s most prestigious bridal showcases.

Prerna opens up about what it’s like to build a brand from scratch, the power of community in entrepreneurship, and her unforgettable experience meeting Manish Malhotra, Sabyasachi, and other icons of Indian fashion.

She also reveals what it felt like to have her photos taken by Siddharth Sharma, the celebrity wedding photographer and founder of House On The Clouds, who was behind the weddings of Virat Kohli & Anushka Sharma, Sidharth Malhotra & Kiara Advani, and Ranbir Kapoor & Alia Bhatt.

If you’ve ever dreamed of turning your creative idea into a global brand — or wondered what really happens behind the glitz of India’s luxury wedding industry — this episode is for you.

🎧 Listen now to discover how Prerna built her brand, found her voice, and made her mark on one of India’s biggest stages.

🎧 Listen now to discover how Prerna built her brand, found her voice, and made her mark on one of India’s biggest stages.👉 Don’t forget to like, share, and subscribe for more stories of Indian women shaping their lives abroad.Subscribe to the Indian Women Abroad newsletter: https://share.hsforms.com/1vwOOwYhnQkWuevwJh7TXLgszc98If you liked this podcast, don't forget to like, comment, share and subscribe and follow us on our socials:http://instagram.com/indianwomenabroadhttps://www.linkedin.com/company/indian-women-abroadhttp://facebook.com/indianwomenabroadhttps://www.tiktok.com/@indianwomenabroadOr watch on YouTube: https://www.youtube.com/watch?v=35pPgvaaanY

Chapters:

00:00 Guest Introduction

00:54 The birth of Shaadis and More

05:25 How Prerna moved abroad

10:00 How love happened and planning my own wedding

18:52 The impact of Covid on entrepreneurship and weddings

22:38 How motherhood changes priorities

29:40 Differences between Indian and weddings abroad

32:40 Going all in on Shaadis 'AND' More

46:00 How motherhood fuels creativity

57:00 Being the "plus one" at a client's nikaah

01:00:00 Ending up at Vogue's Wedding Atelier 2025

01:10:00 The 'whitewashing' of Indian fashion

01:13:00 Getting shot by Virushka, Sid-Kiara, Ralia's wedding photographer

01:23:15 Reimagining my wedding

01:31:45 Advice for other Indian women abroad

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