You're in sales. Even if your job title has nothing to do with sales, you are selling every single day. Ideas, proposals, budget requests, buy-in. The only question is whether you're any good at it.

In part two of our chat, I sit down with Sabri Suby, founder of King Kong and a shark on the most recent season of Shark Tank Australia, to get into the skills that have helped him close over $300 million in deals. We cover how he trained himself to communicate with clarity and authority, why he believes the video sales letter is the single most powerful tool any business can have, and the negotiation mistakes that cost people deals before they've even started.

Whether you're pitching to a client, selling an idea to your leadership team, or trying to get your team bought into a new direction, this episode will change how you think about communication.

Sabri and I discuss:

• How Sabri built his communication skills from scratch, starting at 16 in a Byron Bay call centre
• The "game tape" method: why watching and listening back to yourself is the fastest way to improve
• How to eliminate filler words and why pausing is more powerful than filling the silence
• What a video sales letter is and why Sabri believes it's the most leveraged tool in any business
• How to apply the VSL approach inside a corporate setting, from pitching ideas to running internal meetings
• Why the deal is closed in the discovery, not the close
• The one mistake almost everyone makes going into a negotiation
• Why you should always negotiate price and terms separately

Key quotes

"Communication is the number one superpower that you can ever get."

"Whether you like it or not, you're in sales. Everything that you want is a commission."

Connect with Sabri Suby on Instagram and LinkedIn and check out KingKong.

My latest book The Health Habit is out now. You can order a copy here: https://www.amantha.com/the-health-habit/

Connect with me on the socials: Linkedin (https://www.linkedin.com/in/amanthaimber)

Instagram (https://www.instagram.com/amanthai)

If you are looking for more tips to improve the way you work and live, I write a weekly newsletter where I share practical and simple to apply tips to improve your life. You can sign up for that at https://amantha-imber.ck.page/subscribe

Visit https://www.amantha.com/podcast for full show notes from all episodes.

Get in touch at amantha@inventium.com.au

Credits: Host: Amantha Imber

Sound Engineer: The Podcast Butler

See omnystudio.com/listener for privacy information.

You are almost certainly doing most of your computer work the slow way.

Think about the last time you sat down to write an email, rename a file, or work through a tricky problem at your desk. Chances are, your fingers went straight to the keyboard. And you are not alone — when Neo and I ask audiences how much of their computer time is spent typing versus talking, almost everyone is close to 100% typing.

In this How I AI episode, Neo and I make the case for voice as a core part of your workflow, not just a novelty. We cover when talking beats typing, how the different voice modes in your AI tools actually work, and the specific software we both rely on day to day.

Neo and I cover:

• Why talking is faster than typing for most people
• The science behind why voice unlocks better ideas
• When talking is clearly better
• When typing still wins
• The difference between dictation mode and advanced voice mode in tools like ChatGPT, Claude, Copilot, and Gemini, and which to use for different purposes.
• wisprflow.ai, Amantha's go-to dictation software
• Other dictation tools worth knowing about
• How to combine voice and typing in a one-two punch

Connect with Neo Aplin on LinkedIn (https://www.linkedin.com/in/neoaplin/) and via inventium.ai (https://inventium.ai), where he leads Inventium's AI training and upskilling work with organisations and teams.

My latest book The Health Habit is out now. You can order a copy here: https://www.amantha.com/the-health-habit/

Connect with me on the socials: Linkedin (https://www.linkedin.com/in/amanthaimber)

Instagram (https://www.instagram.com/amanthai)

If you are looking for more tips to improve the way you work and live, I write a weekly newsletter where I share practical and simple to apply tips to improve your life. You can sign up for that at https://amantha-imber.ck.page/subscribe

Visit https://www.amantha.com/podcast for full show notes from all episodes.

Get in touch at amantha@inventium.com.au

Credits: Host: Amantha Imber

Sound Engineer: Martin Imber

See omnystudio.com/listener for privacy information.

What if the secret to getting more done was to stop doing things?

Sabri Suby, founder of King Kong, one of Australia's fastest-growing digital agencies and a shark on the most recent season of Shark Tank Australia, has built his entire work philosophy around subtraction. He audits every hour of his week, limits meetings to two days, and has trained his "fixer" to keep the outside world from ever reaching him.

In part one of our two-part conversation, I sit down with Sabri to get inside the full system, including his Kings Audit process, his deep work routine, and the Dream Day exercise that keeps him from chasing shiny new objects.

Sabri and I discuss:

• The Kings Audit: how to find exactly where your time is going and calculate the true cost of low-value tasks
• Why Sabri only takes meetings on Mondays and Fridays, and how he keeps them to 15-minute increments
• How he trained his "fixer" to act as a gatekeeper, screening requests before they ever reach him
• How to protect your most valuable hours
• How to automate your personal life so your time at home is genuinely high quality
• Shiny object syndrome: why most businesses stall because they chase too many things
• The Dream Day exercise for getting clear on your goals before saying yes to anything
• Why "no" is Sabri's default answer, and the framework he uses for decisions that aren't a clear yes or no

Key quotes

"The way that you focus is through subtraction. It's not by addition."

"New levels have new devils. A lot of the time, to get to that new level, you're gonna have to give away something that you really, really love."

Connect with Sabri Suby on Instagram and LinkedIn and check out KingKong.

My latest book The Health Habit is out now. You can order a copy here: https://www.amantha.com/the-health-habit/

Connect with me on the socials: Linkedin (https://www.linkedin.com/in/amanthaimber)

Instagram (https://www.instagram.com/amanthai)

If you are looking for more tips to improve the way you work and live, I write a weekly newsletter where I share practical and simple to apply tips to improve your life. You can sign up for that at https://amantha-imber.ck.page/subscribe

Visit https://www.amantha.com/podcast for full show notes from all episodes.

Get in touch at amantha@inventium.com.au

Credits: Host: Amantha Imber

Sound Engineer: The Podcast Butler

See omnystudio.com/listener for privacy information.