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How I Built a Marketing Team Out of Bots

How I Built a Marketing Team Out of Bots

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You've got AI tools that are more powerful than entire creative teams from a few years ago… and yet you're still doing manual labor.

I'm talking about the endless copy-paste shuffle. The re-explaining your business to every new bot. The feeling that you're supposed to be the one stitching all your tools together when they should be working for you.

If that hits home, this episode is for you.

I'm introducing you to the Bot Squad—and no, it's not a metaphor or a productivity hack. It's a fundamentally different way of using AI where your tools actually collaborate instead of working in isolation.

I walk you through:

  1. What a Bot Squad is and why it changes everything
  2. The frustration of using custom GPTs that don't talk to each other (hello, copy-paste hell)
  3. How I built my own "Pod Squad" to plan, promote, and produce my podcast—without losing context
  4. Why this matters for both your internal workflows and your client delivery
  5. A real-time example of how I'm using this system to launch our new platform (yep, this episode was created WITH my Bot Squad)

If you've been feeling like you're close to something powerful with AI but still doing too much heavy lifting, you're right. And you're exactly who we're building this for.

This is recorded in real-time on March 5th, 2026, as we're heading into our beta launch. Translation: this tech is happening now, and I can't wait for you to see what becomes possible when AI stops being a collection of disconnected tools and starts being an actual system.


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