In this episode of The Media Room, host Vanita Kohli-Khandekar speaks with Vishnu Mohta, Co-founder of Hoichoi and Executive Director at SVF Entertainment, about building one of India’s most successful regional OTT platforms. The conversation traces Hoichoi’s journey as a Bengali-only streaming service and how a deep focus on one language and audience has enabled sustainable, profitable growth.

They discuss why Hoichoi backed a subscription-first model early, how it reached profitability ahead of larger platforms, and what makes the Bengali market unique across India, Bangladesh and the global diaspora. The episode also explores Hoichoi’s scale of original production, genre trends, the role of SVF’s 30-year legacy, and why creating viewing habits matters more than chasing blockbuster hits.

The discussion touches on experiments with TV-plus formats, micro-payments, audio storytelling, micro-dramas and the use of AI in content creation, alongside candid insights on regional OTT economics, IP ownership, monetisation challenges and why disciplined growth beats rapid scale.

#TheMediaRoom #VanitaKohliKhandekar #VishnuMohta #Hoichoi #SVFEntertainment #RegionalOTT #BengaliCinema #IndianStreaming #OTTBusiness #MediaBusiness #ContentEconomy #IndianMedia #StreamingPlatforms #RegionalContent #FutureOfStreaming

Like, share and comment with your thoughts on the changing economics of Indian cinema, and subscribe to The Media Room for more deep-dive conversations at the intersection of media, business, data and culture.

Register for India Finance and Innovation Forum 2026

https://tinyurl.com/IFIFCORE