How Google Knowledge Panels Build Trust in the Age of AI
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How Google Knowledge Panels Build Trust in the Age of AI
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About this listen
Leslie Richards returns to demystify Google's knowledge panels —what they are, why they matter, and how they intersect with GEO (generative engine optimization). They unpack how panels signal authority to both humans and AI, the realistic limits of "optimization," and the practical steps attorneys can take now to build credibility before anyone clicks.
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