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How Facebook Ads Use Privacy Sandbox After iOS Changes

How Facebook Ads Use Privacy Sandbox After iOS Changes

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In episode 97 of Facebook Ads with Fexingo, Lucas and Luna dive into how Meta is leveraging the Google Privacy Sandbox to adapt targeting after Apple's iOS 14.5 changes. They break down the Topics API, FLEDGE, and Attribution Reporting API, explaining how these tools help advertisers maintain relevant audience segments without individual tracking. Using a concrete example of an independent clothing brand testing the Sandbox against traditional lookalikes, the hosts reveal early performance data — including a 12 percent lower cost per acquisition but a 9 percent narrower reach. They discuss the trade-offs: less precise targeting but better long-term privacy compliance and reduced reliance on third-party data. The episode also covers how the Sandbox interacts with Meta's Conversions API and why advertisers should start testing now. Perfect for marketers navigating the post-cookie landscape. #FacebookAds #MetaMarketing #PrivacySandbox #TopicsAPI #FLEDGE #AttributionReporting #iOS14 #AdTargeting #DigitalMarketing #ConversionsAPI #AdTech #Privacy #DataDriven #MarketingPodcast #Business #FexingoBusiness #BusinessPodcast #Meta Keep every episode free: buymeacoffee.com/fexingo
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