How Entrepreneur Jim Phillips's Plant-Based Brain Health Beverage Gained Seed Funding
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How Entrepreneur Jim Phillips's Plant-Based Brain Health Beverage Gained Seed Funding
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About this listen
Join me on Experienced Voices as I talk with serial entrepreneur Jim Phillips, Co-Founder and CEO of Graymatter, a cognitive wellness company leading the movement to make daily cognitive supplementation mainstream.
Jim shares his journey, driven by navigating intense entrepreneurial stress, to create Bright Mind drink mix, a plant-based brain health drink to help you achieve peak performance.
In this episode, we dive into:
- The origin story and development process of their proprietary nootropic formula.
- The strategy and key metrics of launching a consumer product online, conducting market testing, and achieving product market fit (PMF).
- Jim's insider strategy for targeting venture capital and completing a seed funding round.
- Invaluable advice for first-time entrepreneurs on avoiding common startup pitfalls.
If you're interested in cognitive function, startup fundraising strategy, or establishing and marketing a wellness venture, this episode is a must-listen.
Learn how Jim Phillips is helping thousands of people achieve mental clarity and think clearer, naturally.
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