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How Do I Predict Revenue?

How Do I Predict Revenue?

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  • Objective today: 
    • Predict the revenue - Narrow the region of darkness instead of crossing fingers hoping to repeat
  • Concept: 
    • what are the building blocks behind we make money?
      • Number of Units x Revenue per Unit 
        • How many will I sell?
        • What is the right price?
      • Common mechanisms 
        • Product
        • Service
        • Subscription
    • How does it change over time?
      • Seasonality 
        • Q4 for consumer good always boosted by Black Friday & Cyber Monday sales
    • Organic growth 
      • Natural increase over previous year or month
    • Driven growth 
      • Ad spend
      • Sales efforts



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