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How DMV Questions Shape Organ Donor Registration Decisions

How DMV Questions Shape Organ Donor Registration Decisions

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 Judd Kessler, Wharton Professor of Business Economics and Public Policy, discusses his research examining how the framing of organ donor registration questions—such as opt-in versus yes/no formats—impacts real-world donor sign-ups, revealing surprising insights about what truly drives people to say “yes” to saving lives.

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