• How Category Design Reveals Buyer Problems w/ Rebecca Kirstein Resch

  • Feb 6 2024
  • Length: 52 mins
  • Podcast
How Category Design Reveals Buyer Problems w/ Rebecca Kirstein Resch cover art

How Category Design Reveals Buyer Problems w/ Rebecca Kirstein Resch

Listen for free

View show details

  • Summary

  • In this episode, we interview Rebecca Kirstein Resch, the founder and CEO at inqli. Rebecca’s company is dedicated to helping workplace teams tap into the power of ‘tacit knowledge.’ She’s been using category design as a framework for uncovering new problems and now has a clear story about why a new type of solution called ‘social knowledge sharing’ needs to exist. Listen in to hear the insights Rebecca has unlocked through her founder’s journey and how she’s thinking about the future. 


    This conversation is moderated by the founders of Category Thinkers, John Rougeux and Mike "Damp" Damphousse.
     
    This episode is sponsored by:

    Category Design Advisors

    BeTheStage.live
    Show More Show Less
Show More Show Less

What listeners say about How Category Design Reveals Buyer Problems w/ Rebecca Kirstein Resch

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.