How CEO Brian Niccol Plans to Reclaim What Starbucks Lost cover art

How CEO Brian Niccol Plans to Reclaim What Starbucks Lost

How CEO Brian Niccol Plans to Reclaim What Starbucks Lost

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Starbucks CEO Brian Niccol opens up about his first year at the helm, the challenge of managing hundreds of thousands of "partners," and why he believes Starbucks lost its way during the pandemic. Recorded on Dec. 9, 2025.
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