Are AI tools signalling the death of creative agencies as we know them today?

On the second anniversary of his consulting business, Spark AI, the regular guest lecturer on the Advanced Diploma for AI in Business at Saïd Business School, University of Oxford, Jules Love joins me to discuss how the agency landscape is shifting fast.

He even wrote the book on the subject, SHIFT.

Yes, our host James Welch chats with Jules to break down exactly how Generative AI is upending the agency model. And what he's helping agencies do about it

In this session, we’ll explore a bunch of topics, in the usual format. What's caught your eye, what are you up to then the quick fire 'high five' round that is never as quick as that as it's so interesting to find out what makes people tick.

Key Takeaways:

1. The End of Project Pricing: Why agencies are shifting towards monthly subscriptions by selling AI-powered capabilities rather than human time.
2. The Bottleneck Shift: How speeding up asset creation with AI forces structural bottlenecks further down the pipeline into governance and quality control.
3. Future-Proofing Talent: Why forward-thinking companies are overhauling graduate programmes to focus less on technical skills and more on client relationship building.