How AI Overviews Are Reshaping Search | Tom Capper (Moz) On SEO, Trust & The Future Of Google
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How AI Overviews Are Reshaping Search | Tom Capper (Moz) On SEO, Trust & The Future Of Google
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About this listen
In this episode of Chat With Sean, I’m joined by Tom Capper, Senior Search Scientist at Moz, speaker at BrightonSEO, and one of the most respected voices in search.
We explore how AI Overviews, AI Mode, and multichannel behaviour are transforming the search landscape and what this means for SEOs, brands, and publishers in 2025 and beyond. Tom breaks down how AI features are changing traffic patterns, how businesses can adapt, and why the focus needs to shift from clicks to visibility and trust.
We cover:
- The real traffic impact of AI Overviews and AI Mode
- How to separate AI impact from zero-click features
- What brands can do when traffic tanks
- Why health, law, and science are the most exposed verticals
- Google’s monetisation challenge and the future of AI search
- How SEOs must rethink KPIs and redefine success