How AI Is Rewriting Media Relations: What Law Firms Must Know About Media, Credibility & Visibility
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How AI Is Rewriting Media Relations: What Law Firms Must Know About Media, Credibility & Visibility
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About this listen
Director of Media Relations Becky Bergman joins Jennifer Simpson Carr to discuss how PR and media strategy are evolving in the era of AI. From newsroom changes to AI-driven research, they explore what law firms must do to strengthen visibility, credibility, and discoverability. Becky shares actionable steps firms can take this week to future-proof their media strategy.
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