How AI Agents Will Disrupt The Media Ecosystem
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How AI Agents Will Disrupt The Media Ecosystem
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About this listen
Shelly Palmer returns to the Futurists to share fresh insight about how AI agents will rearrange the way entertainment and news are published, distributed and monetized. Today, many of the biggest media companies are still reeling from the previous two rounds of digital disruption (web and mobile). This leaves Big Media unprepared for the biggest disruption of them all, because AI agents will soon reconfigure their core asset: video distribution channels. This interview provides a preview of how autonomous agents will work in unison to handle tasks that previously were managed by networks of human professionals, such as media buyers, advertising managers, retail marketers, and TV programming executives. Likely impact: a further round of unbundling as agents personalize video distribution and advertising. Timeline: this transformation begins in 2026 and will iterate rapidly during the next five years. 20th century mass media is about to go through the Big Tech blender.