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What if your feed rewarded kindness instead of conflict? We sit down with founder Daniel Varga to unpack Better.ette, a minimalist app that turns everyday generosity into a repeatable habit. Born from a career pivot and a personal audit of what truly brings joy, Daniel’s idea blends neuroscience, AI and thoughtful design to make doing good feel simple, social and sustainable.

We walk through the core loop: log a small action, get an effort-and-impact score, receive a nudge of positive feedback and watch a star appear in a shared night sky. That constellation becomes a living map of kindness across the world, visible for a few days to encourage fresh acts. Drawing on self-determination theory, Better.ette avoids prescriptive to-do lists and instead showcases what others are doing, letting users choose how they want to contribute. It’s autonomy first, with recognition that builds competence and community without the pressure of performative virtue.

Safety and wellbeing shape every choice. There are no comments, only hearts, to reduce bullying and bragging risks—crucial for schools, families and workplaces. The app limits scrolling and adds a short mood check to suggest a small act when you feel low, acknowledging the research that prosocial behaviour can lift mood without positioning itself as a mental health tool. For Gen Z and young professionals who crave impact alongside income, Better.ette introduces missions like “clean earth” or “call five childhood friends,” making service cool, concrete and achievable with friends or colleagues.

We also talk about the team’s path: building Better.ette Global in Luxembourg, learning inside a social business incubator, gathering feedback through a public waitlist and A/B testing, and showcasing at Web Summit with plans for Nexus, ChangeNOW and VivaTech. Daniel’s gratitude for the designers, coders and scientists behind the demo reminds us that the product’s subject—kindness—also powers its creation.

If you’re curious about behaviour change, humane tech and practical ways to spread good, this conversation will give you tools and inspiration. Join the waitlist at bettered.com, share the episode with someone kind, and tell us: what small act will you log today?

Music, lyrics, guitar and singing by Dr Ariel Rosita King

Teach me to live one day at a time
with courage love and a sense of pride.
Giving me the ability to love and accept myself
so I can go and give it to someone else.
Teach me to live one day at a time.....

The Business of Life
Dr Ariella (Ariel) Rosita King
Original Song, "Teach Me to Live one Day At A Time"
written, guitar and vocals by Dr. Ariel Rosita King

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