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Beauty doesn’t happen by accident; it’s stitched from patience, problem solving, and a little glitter that somehow gets everywhere. We sit with Jamie Goodwin, the heart behind JG Cross Creations, to trace how a single wooden cross turned into a steady stream of custom wreaths, bows, gift baskets, wedding florals, and decor that people can’t stop talking about. Jamie’s story starts at home—learning from her mom, juggling kids’ schedules, then rediscovering craft when the house got quiet—and unfolds into a practice built on reliability, fair pricing, and the pure joy of handing over something that makes a face light up.

Pull back the curtain on what handmade really costs. Jamie breaks down the hours inside a mesh wreath, the mountain of “small” supplies that make or break a design, and the reality of price hikes that forced her to rethink sourcing without cutting corners. She shares the systems that now guide her pricing and protect quality, the improvisation skills that turned tablecloths and extension cords into elegant wedding decor, and the discipline of meeting deadlines even when life gets complicated. Along the way, she reveals how each project became a quiet vote of confidence, transforming early doubts into a grounded belief in her craft.

We also explore the power of community: makers who refer work to each other, customers who return with fresh ideas, and the unexpected tenderness of creating a funeral keepsake that comforts a family. From Highland cow wreaths that flew off the table to the signature bows that give her pieces away at a glance, Jamie’s work is equal parts artistry and heart. If you care about small business, creativity under pressure, and the kind of local craftsmanship that makes a home feel like yours, this conversation will stick with you long after the glitter settles.

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Be sure to follow or subscribe! And, if you're a local business owner who'd like to be featured - or know someone whose story should be told - get in touch at Ken@StrategicHorizonsConsulting.com

This show is brought to you by Strategic Horizons Consulting (a division of Ken Collins Marketing).

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