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We trace Joe Lisa's path from college painting gigs to a $13m experiential hospitality portfolio, exploring how purpose, scrappy execution, and smarter permitting turned failures into fuel. From desert yurts to a reborn Ohio marina, we share what scales, what breaks, and why charm wins.

• Aligning purpose with business and life
• Invest in your own self development
• Soul Stay’s waterfront build and unit mix
• Permits, zoning, septic, and conditional use
• Bootstrapping Arizona and 29 Palms off‑grid
• When to sell, when to scale, when to pause
• Boutique charm versus economies of scale
• AI for guest messaging, ops, and deal sourcing
• Midwest advantages and buy‑box discipline
• Working with local government and media
• Green flags and red flags in distressed deals
• Upcoming sites in Florida and West Yellowstone

Links:

Joe Lisa Linkedin

Sol Stay Lodge and Marina in Sandusky, OH

This episode is brought to you by Clockwork Design- outdoor hospitality's top architecture & design firm. To learn more email christian@clockwork-ad.com

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