How 2025 Reshaped College Sports for the Algorithm Era
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How 2025 Reshaped College Sports for the Algorithm Era
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About this listen
This week on the California Sports Lawyer Podcast, host Jeremy Evans unpacks how 2025 pushed college sports into the "algorithm era," where control is shifting away from tradition and toward platforms, data, and contracts.
Jeremy breaks down how NIL has evolved from simple endorsement deals into valuation models and roster management systems increasingly driven by analytics, audience metrics, and predictive tools tied to the transfer portal and collective spending.
The episode also explores what’s coming next, including why athlete data—such as performance and biometric inputs—is becoming a central ownership and consent battleground, and why 2026 may be defined more by contract law than court rulings as schools, conferences, platforms, and athletes negotiate new rules in real time. (Season 7, Episode 51).
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