Hot Take is a new series as part of According to Fred the Podcast. A Hot Take is exactly what you think it is, my hot take on some recent news or events happening in marketing, technology, or business. Not full reviews, but a quick assessment and opinion...according to, well me -- Fred.

To kick this series off, today Twitter Fleets, their version of "stories" launched. Content that allows users to publish content as "part of the conversation" that Twitter offers, but disappears after 24 hours. The idea is to publish a 'fleeting thought' without the permanency that Twitter is known for. I share my thoughts as to why add this to their platform, why now, and why this could be interesting. As they say, imitation is the greatest form of flattery. Of course it is business, then it is usually about something else. Revenue.

Links shared in this episode.
Twitter's Fleets announcement

eMarketer US Social Media Usage (sub required)

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