Hospitality MetaSearch Show 3
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Hospitality MetaSearch Show 3
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About this listen
This week’s podcast taps into the elusive topic of how to set budgets for metasearch. We will look at 3 separate strategies and explore the pros and cons of each.
We will then tie this into how meta plays a larger role in your overall direct booking program, and tie this back to the budget discussion.
(1) Budgeting for meta
- Uncapped? Pros & Cons
- No budget at all (PPS)? Pros & Cons
- Somewhere in between? Pros & Cons
(2) Meta as part of larger direct booking program
- Mobile vs. Desktop
- Booking engine flow / conversion
- Desktop widgets
- Remarketing
- Attribution
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