Hooked by Nir Eyal - Book Summary and Discussion of Key Points
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Hooked by Nir Eyal - Book Summary and Discussion of Key Points
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About this listen
In this episode of 'The Deep Dive,' join your host Andrew Murray as we explore the groundbreaking ideas in Nir Eyal's 'Hooked: How to Build Habit Forming Products.' Discover the psychology behind why certain products grab our attention and keep us hooked. Learn about the Hook Model's four-step process—trigger, action, variable reward—and how companies use it to create compelling products that shape user habits. Whether you're a marketer aiming to craft captivating products or a consumer looking to resist these tactics, this discussion offers valuable insights you don't want to miss. Don't forget to comment and subscribe for more in-depth analyses of top productivity and marketing books!
Get Hooked here:
https://amz.run/9qjX
Download Atoms to build better habits:
https://getatoms.sjv.io/4PZRNn
00:00 Introduction to the Deep Dive
00:14 Exploring the Psychology of Product Development
00:29 Understanding the Hook Model
00:48 Practical Applications and Resistance
00:57 Engage with Us
01:02 Discussion Kickoff