In Todays episode Joey Interviews Oana Leonte - Head of Marketing Accessories for Puma a host of the “Unmtchd” podcast about her holisitc approach to marketing in a digital world.

00:00 🤖 Understanding the importance of technology in marketing,

- Technology is costly but essential for marketing.

- Recognizing the impact of technology on consumer experiences.

- Viewing technology as an integral part of the end-to-end consumer journey.

03:37 💼 The complex consumer journey and the 7-11-4 rule,

- The consumer journey is more complex than traditional marketing funnels.

- The 7-11-4 rule: Consumers require 7 hours, 11 touchpoints, and 4 platforms to build trust.

- Emphasizing the importance of reducing friction in the consumer journey.

06:16 🌟 Crafting a holistic brand image and the future of personalized marketing,

- The need for a brand to have a clear identity and values.

- Aligning brand values throughout every consumer touchpoint.

- The future of marketing: personalization and data-driven consumer interactions.

08:09 🤝 Leveraging employees as advocates for the brand,

- Utilizing employees as brand advocates and resources.

- Employees can provide valuable insights, participate in focus groups, and distribute messages.

- How smaller companies can benefit from employee involvement.

10:29 💡 The changing landscape of hiring and working with influencers,

- Considerations for hiring social media managers vs. working with influencers.

- The importance of outcomes and results in marketing strategies.

- Leveraging influencers for strategy and execution.

13:39 📢 The shift from one-way to two-way brand-consumer communication,

- The need for brands to engage in two-way conversations with consumers.

- The importance of reacting to cultural events and staying flexible in marketing.

- Creating a brand personality and image based on responsiveness and engagement.

23:11 💬 Building trust and engaging with consumers,

- In today's digital landscape, it's crucial for brands to actively participate in conversations and engage with consumers.

- Being part of meaningful conversations and responding to consumer needs builds trust and loyalty.

- Brands must adapt to various platforms and be reactive to current events to maintain consumer engagement.

24:24 💭 Understanding consumer preferences and intentions,

- Consumers have limited attention, and they choose to focus on things that are important or interesting to them.

- Brands need to respect consumers' choices and deliver meaningful content to capture their attention.

- The key is understanding consumer preferences and building trust by offering what they find valuable.

26:07 📱 Exploring AR and QR technology,

- AR (Augmented Reality) and QR codes are fascinating technologies but require intentional engagement from consumers.

- The process before the AR experience, including downloading apps and registering, can be a barrier to widespread use.

- AR might work for niche topics or products, but it may not be profitable at scale, making it more suitable for specialized or technical applications.

Vocalpointconsulting.com

Info@vocalpointconsulting.com

Find Oana:

https://www.tiktok.com/@oanaleonte_?_t=8hDl9TEHGgw&_r=1

YouTube.com/@UCOnPhRbv9fofP4grdDe0gIw

Theunmtchd.com

Linkedin

https://www.linkedin.com/in/oana-leonte?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

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