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HoD S3E15 - Pattern disrupt marketing

HoD S3E15 - Pattern disrupt marketing

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S3E15 - Pattern disrupt marketing

People are confronted with thousands of marketing assets every day. In the street, on the internet, on social media, on tv. Marketing formats tend to turn into best practices and patterns, which become familiar to audience, and in turn ignorable. By disrupting patterns with unexpected formats, you can win back attention.


In this week’s episode, Max and Jonas dive into pattern disrupt marketing. How do you go about disrupting patterns in your marketing tactics? Where could you best apply it? They also discuss some specific examples of what pattern disruption looks like on specific channels like LinkedIn, YouTube or your website.


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🔊 Unmuted | B2B Marketing

🚀 Max van den Ingh

🖋 Jonas van de Poel
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