Bennett Maxwell is the Founder and Chairman of Dirty Dough, one of the fastest-growing restaurant concepts in the US with 70 locations and another couple hundred in development.

In this episode, we get to hear how Bennett’s authentic reaction to a lawsuit that could have taken the business out instead created brand buzz, helped build his tribe, and added to the company's growth.

We dive into the idea of instilling your personal mission into your company, how listening to a team member's interactions with a customer changed the meaning of this brand's name, and how color choices can directly affect business success.

That and so much more in this delightful conversation with Dirty Dough’s Founder, stuffed with gooey insights.

Michelle Penczak was my assistant for 3 years. Today she runs a 400-people strong brand employing military spouses that made #297 on the Inc 5000 last year. Squared Away is rooted in a mutual bond between people and philosophies and is doing what I keep advising most everyone to be doing: The brand is highly niche-focused, was born out of a personal necessity, and came with a tribe in-tow.

Alex Ostroy successfully combined his passion for cycling and art into a beloved brand that creates eclectic clothing for cyclists who crave self-expression in an industry known for the opposite.

Coming from a graphic design and Creative Direction background, Alex’s story and advice will resonate with a lot of you who struggle with blending art and business, who doubt yourself when going with your gut instincts rather than catering to the audience and market at all times and are afraid of combining passions to create a brand for themselves.