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Hitting The Mark

Hitting The Mark

By: Fabian Geyrhalter
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 Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist, and author Fabian Geyrhalter.©FINIEN, 2018 - 2021 Economics Leadership Management & Leadership Marketing Marketing & Sales Personal Finance
Episodes
  • IZIPIZI: Charles Brun, Co-Founder

    IZIPIZI: Charles Brun, Co-Founder
    Apr 9 2026
    15 years ago, Charles Brun started C-Concept together with two of his best friends. A B2B2C company that made reading glasses, founded by friends who saw a need for stylish readers for their Parisian moms. Fast forward to today, and the name has changed to IZIPIZI, and the company is selling design-forward eyewear for all occasions in thousands of stores around the world.
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    48 mins
  • Linden Creek: Alisa Sparks, Founder & CEO

    Linden Creek: Alisa Sparks, Founder & CEO
    Jan 29 2026
    Alisa Sparks quit her government finance job to get into interior design without any formal training. She tested her theory, and the market responded. Today, this bold move sees her at the helm of Linden Creek, a home staging and interior design franchise with over 20 locations nationwide and many more planned.
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    49 mins
  • Archer: Eugene Kang, CEO & Founder

    Archer: Eugene Kang, CEO & Founder
    Dec 4 2025
    Eugene Kang grew up stocking shelves in his parents' gas station convenience stores, then one day took a mesmerizing bite of beef jerky at a small roadside stand, tracked down the maker, and eventually bought the business with his aunt. Fast forward to today, he grew Archer into America’s No. 1 premium jerky brand with 30 SKUs in 30,000 locations nationwide, and on this episode he shares all the lessons learned during the company's recent re-brand.
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    44 mins
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