In this episode of the Birth Boss podcast, host Jodi Congdon sits down with Kathleen Lawson, a small business consultant and growth strategist, about the essential foundations of starting and growing a business. We start with the importance of hiring the right people, which is not always easy!

Throughout the episode, Kathleen talks about the necessity of having standardized processes in place to make delegating easier and the significance of understanding the return on investment when making hiring decisions. She also gives great information to help figure out which positions are the best to hire for and which tasks are the ones we continue to take on.

Our conversation also touches on effective marketing strategies, the value of networking and referrals, and the importance of aligning values when hiring. We conclude with shared insights on the importance of self-awareness in business and the mantra of "measure twice, cut once" as a guiding principle for entrepreneurs.

You can find Kathleen at:

Website: https://kathleen-lawson.com/

IG: @kathleenlawsonstrategist

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