Hillary Lyons on "Humans First, AI Second": Building an AI-Native Marketing Agency cover art

Hillary Lyons on "Humans First, AI Second": Building an AI-Native Marketing Agency

Hillary Lyons on "Humans First, AI Second": Building an AI-Native Marketing Agency

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In this episode of the Secret Expert Podcast, we sit down with Hillary Lyons, the founder of Syntropy, an AI-native marketing agency. Hillary shares her journey from a 15-year career in B2B tech marketing to building a boutique consultancy that blends human creativity with machine intelligence.

We dive deep into why generic AI prompts fail, the power of Custom GPTs (or "Toolmates") to maintain brand voice, and her 3-step "AI Content Engine" framework. Hillary also reveals her secret past as a trick riding cowgirl and sushi chef, and gives powerful advice on why you should stop seeking permission and start feeding what fuels you.

🔗 Connect with Hillary Lyons:

  • LinkedIn: Hillary Lyons

  • Syntropy: syntropymarketing.com

Hashtags

#HillaryLyons #Syntropy #AIMarketing #B2BMarketing #CustomGPTs #AIContentStrategy #MarketingAgency #HumanFirstAI #WomenInTech #Podcast
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