If you’ve ever felt like you constantly need to create new products to grow your business, this episode is for you.

In this episode of Hey Julie by Moss Bags, Julie shares one of the biggest shifts that changed her business after more than a decade - focusing on bestsellers instead of constantly launching something new.

From real-life market experiences to building product ecosystems, this episode walks through how your bestselling product can guide your marketing, simplify your systems, and help you build a more sustainable business.

In this episode, I share:

• How to identify your true bestseller using your data
• Why being known for one product matters more than offering everything
• How to market your bestseller (online and in-person)
• Simple ways to go deeper instead of wider with your product line
• How bestsellers build trust and repeat customers

What we Talk About:
Take time to review your top products by units sold and start building your strategy around what’s already working.

If you're a maker, handmade seller, or product-based business owner looking to grow with more clarity and less overwhelm, this episode will help you rethink how you build.

Connect with Julie | Moss Bags:
Website: https://mossbags.com
Instagram: https://instagram.com/moss.bags

Photography by Lisa Aamot | https://www.merakiphotographynw.com

In this very first episode of Hey Julie by Moss Bags, I’m taking you behind the scenes of how my business began - and what 13 years of building a handmade product-based business has really looked like.

From buying my first sewing machine at 10:30 PM and teaching myself how to sew… to navigating the highs, the hard seasons, and everything in between - this is the story of Moss Bags.

In this episode, I share:
• how I got started (with no real plan)
• the early days of figuring it all out
• the role community played from the very beginning
• the seasons of growth, burnout, and reinvention
• why your “why” matters more than anything

If you’ve ever felt the pull to start something, questioned if you’re qualified, or found yourself in a hard season of business - this episode is for you.

Because building a business isn’t about having it all figured out.
It’s about starting, staying, and being willing to evolve.

If this episode resonated with you, I’d love if you shared it with another small business owner.

What We Talked About:
• Starting a handmade business from scratch
• Building a product-based business over 13 years
• Navigating different seasons of business
• The importance of community in entrepreneurship

Connect with Julie | Moss Bags:
Website: https://mossbags.com
Instagram: https://instagram.com/moss.bags

Photography by Lisa Aamot | https://www.merakiphotographynw.com

In this very first interview on Hey Julie by Moss Bags, Julie sits down with Kira Rainy, founder of Cascadia Jewelry - a brand known for its handcrafted, everyday pieces, including her signature hammered earrings.

Kira shares how her business began with a simple metals class and evolved into a full-time career rooted in markets, community, and doing things her own way. From the early days of selling at art walks to navigating major life changes and going all in on her business, this conversation is an honest look at what it really takes to build something meaningful.

If you’ve ever wondered if your idea could turn into something - or felt like there’s no clear roadmap - this episode will remind you to trust your instincts and create your own path.

In This Episode, We Cover:

• How Cascadia Jewelry started from a single class
• What the early days of selling at markets really looked like
• The role of community in growing a product-based business
• Navigating loss, change, and going all in
• Why there is no one-size-fits-all business blueprint
• The importance of consistency (and local markets!)
• Learning what actually sells—and leaning into it
• Balancing creativity with the realities of running a business

Favorite Quote:

Connect with Kira:
Website: https://cascadiajewelry.com
Instagram: https://www.instagram.com/cascadia.jewelry/

Find her at the Bellingham Farmer’s Market + local events

Connect with Julie | Moss Bags:
Website: https://mossbags.com
Instagram: https://instagram.com/moss.bags

Photography by Lisa Aamot | https://www.merakiphotographynw.com