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Herb, Ep 1: The Panic

Herb, Ep 1: The Panic

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 In the 1970s, Mobil Oil had invented the advertorial and was aggressively pursuing an entirely new type of marketing, branding the company as a person with a unique personality and opinions that deserved to be heard. When public backlash threatened to undermine their approach, they launched a campaign that would change the course of U.S. history. Transcript Learn more about your ad choices. Visit megaphone.fm/adchoices
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.