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Hella Delicious Emails

Hella Delicious Emails

By: Cozy Girl Marketing
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 When it comes to emailing your list, does any of this sound familiar? "I don’t wanna be sleazy, spammy, or annoying” “I’m not good at copywriting and I don’t have the energy to write super long emails” “I can create content but when it comes to email, I get major writer’s block” “I don’t have time to consistently send out emails every day” “My list is tiny, so what’s the point?” I get it, and I got you. Email marketing is magic for your business–and if you wanna learn how to use email to sell your offers, make your marketing more sustainable (and less of a grind), then Hella Delicious Emails is the podcast for you! I’ll be diving into how to sell your offers in email (without sounding like a bug a boo), effective yet easeful email strategies (even if you have a tiny email list), and how to attract YOUR people who want to work with you onto your email list (without spending a dolla on ads). I’m Allison Carpio, author, marketing consultant, and copywriter. I’ve helped marketers and business owners of all flavors from service providers and coaches all the way to B2B software businesses sell their offers with email. If you’re hungry for more growth and sustainability in your marketing, come into my kitchen and let’s cook up some Hella Delicious Emails!

allisoncarpio.substack.comAllison Carpio Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • The Infamous 9-Word Email

    The Infamous 9-Word Email
    Sep 14 2022

    When you invite friends over for dinner, do you talk about how famous your recipe is, you’d better come for this one exclusive event, don’t get FOMO!

    No. That’s not how we talk when we have a relationship with someone. Unfortunately, that’s how a lot of copywriters are taught to write in emails.

    I learned about the 9-word email through my mentor, Dean Jackson, and I’ve used it myself and for multiple clients in different variations. Essentially, it’s a short, personal invitation like you would send to a friend. “Hey, I’m making Korean BBQ next weekend. Wanna join?”

    It’s so powerful because it’s so simple, but it still needs to fit into your overall email marketing strategy to really be effective. You can use it for sales events, master classes, even as part of the welcome sequence, but you have to have that relationship first.

    Are you ready to cook up some spicy, tangy, yummy emails that sell? Head over to https://helladeliciousemails.com/.

    Give it a try and let me know how it went @allisoncarpio! I’d love to hear from you!

    Music credit: Beatitude by Mountaineer

    A Podcast Launch Bestie production
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    14 mins
  • The Proof Is In The Pudding

    The Proof Is In The Pudding
    Sep 6 2022

    We’ve talked about the email collection phase, then the connection piece, and now it’s time for conversions. Once you’ve engaged your readers and you have a connection with them, you to convert them into sales. 

    In your emails, you need to really highlight and showcase how you approach what you do. Pull on your expertise to really show how you do your job. If you’re a research specialist, your readers need to know. Spell out the common mistakes and how you solve them. Talk about case studies.

    You need as many customer stories as possible to show your readers what is possible for them.

    Are you ready to cook up some spicy, tangy, yummy emails that sell? Head over to https://helladeliciousemails.com/.

    To get in on my “Be Our Guest” VIP day, DM me “Welcome” on IG @allisoncarpio! I’d love to hear from you!

    Music credit: Beatitude by Mountaineer

    A Podcast Launch Bestie production
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    17 mins
  • Welcoming Newcomers Into Your List

    Welcoming Newcomers Into Your List
    Aug 30 2022

    Imagine you got a reservation at a new restaurant you’ve been dying to try. You arrive and sit down, but the lights are off, there’s no servers, no host, and it seems like the place is closed.  Without a welcome sequence, newcomers to your email list can feel that way.

    Setting up a sequence can still be personal and connecting, and you can use a sequence for a variety of different situations. You can use them for welcomes, launches, evergreen webinars, sales follow-ups, promos, or even if someone has been inactive. Try doing that with social media.

    Start with a “Be Our Guest” welcome sequence so you can get to know them, establish a relationship with them, and introduce them to your offer. How else will they know, right? 

    Are you ready to cook up some spicy, tangy, yummy emails that sell? Head over to https://helladeliciousemails.com/.

    To get in on my “Be Our Guest” VIP day, DM me “Welcome” on IG @allisoncarpio! I’d love to hear from you!

    Music credit: Beatitude by Mountaineer

    A Podcast Launch Bestie production
    Show More Show Less
    13 mins
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