Bassem took Briq from a failed data idea to a Series B leader in construction financial automation.But the path wasn't linear.

In this episode, Bassem reveals how he pivoted to RPA bots, why he killed a high-growth fintech product to survive the 2023 cash crunch, and how he uses a relentless "Go-to-Market" strategy. He breaks down his exact ABM playbook, why he hates trade shows, and why he believes AI orchestration is a bigger shift than the cloud.

Why You Should Listen

• How to identify the "Challenger" who will kill your deal.
• Why trade shows are a waste of money (and what to do instead).
• The "1-Person Webinar" hack to close high-value accounts.
• The brutal reality of cutting 50% of staff to survive.
• Why selling "risk reduction" beats selling "time saved."

Keywords

startup podcast, startup podcast for founders, product market fit, account based marketing, construction tech, go to market strategy, enterprise sales, finding pmf, robotic process automation, ai orchestration

00:00:00 Intro
00:06:23 The RPA "Aha" Moment with a Tech Giant
00:11:52 Selling Risk vs. Selling Time Saved
00:13:27 The "New CFO" Signal in Account Based Marketing
00:17:06 Identifying the "Challenger" in Enterprise Sales
00:23:22 The 1-Person Webinar Strategy
00:29:19 Killing the Fintech Product to Survive 2023
00:36:20 Why You Never Truly Have Product Market Fit

Send me a message to let me know what you think!