A bit of a change this week as we explore more of the brewing side of beer. In this episode of The Craft Brewers' Creative, Jenna is joined by guest Harry from Xbeerimental Brewing Co. Find out what Harry brews and how it's more creative than your average craft beer.

KEY TAKEAWAYS 

• Gruit ales are essentially beers that are charged with botanicals rather than hops, traditionally made in Belgium.
• Harry thought why am I brewing the same things that I can go to the store and buy. If I'm making it myself, I can experiment with weird flavors.
• A lager yeast likes the colder temperatures and sits at the bottom whereas an ale yeast likes a room temperature and floats to the top.

BEST MOMENTS

‘Beer is everywhere. It's affected everything from culture to society'

‘A lot of the beers I create I think of them as a type of animal, a made up one'

 VALUABLE RESOURCES

https://untappd.com/xbeer_nj

https://www.instagram.com/xbeer_nj/

https://www.xbeerimental.com/

ABOUT THE HOST

Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.

Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.

After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.

On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.

You can find Jenna and her craft beer content on Instagram @beercanlover

If you want to contact Jenna, email pod@beercanlover.com

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