💡In this episode of Hard Refresh, host Caden Hutchens is flying solo and sitting down with the powerhouse behind WootRecruit and Sell Convert Clean—Libby DeLucien. From scaling residential cleaning during COVID to building multiple SaaS brands, Libby shares how to avoid tech overload, reduce operational friction, and build smarter systems before you buy the software.

If you’ve ever said “we’ll fix it with tech,” this one’s for you.

In This Episode:

🔹 Quick Control:

• August 26 Webinar: What Does Best-in-Class Building Retention Look Like? – Led by Gerald Fong (BrightGo) and guests
• Next CLX Event: September 23 — AI for Customer Relationship Management (digital learning experience)

🔹 Clear Cache:

• AI-generated roast: KPIs in your coffee, CVS-length email signatures, and more
• Why cleaning companies are actually “SaaS businesses in disguise”
• The trap of solving every problem with software
• Libby’s "tech stack house cleaning" method for reducing bloat
• Why you should build your process first—on paper—before choosing tools
• From chaos :arrow_right: order :arrow_right: automation: The right sequence for scaling
• How Sell Convert Clean turned from a web quoting tool into a quoting system
• Proactive vs. reactive automation: Don’t just fix problems—prevent them

💬 “Don’t automate chaos. Get clear on what you’re doing, why, and who it’s for—then go shopping for software.”

🎧 Subscribe & Follow Hard Refresh on Spotify, YouTube, or wherever you get your podcasts.

Connect with the Host & Guest:

Caden Hutchens – https://www.linkedin.com/in/caden-hutchens/

Libby DeLucien – https://www.linkedin.com/in/libbydelucien/

🧹 What does six decades in the cleaning industry teach you? In this episode of Hard Refresh, host Caden Hutchens and co-host Karina Neff sit down with Ron Segura, President of Segura & Associates and a true industry legend, to trace the arc of cleaning technology from hydrochloric acid to AI-powered operations—and everything in between.

With 60 years of experience across contracting, distribution, consulting, and a decade leading janitorial operations at WaltDisney Co., Ron brings history, perspective, and practical wisdom for the next generation of cleaning leaders.

In This Episode:

🔹 Quick Control:

• Upcoming August 6 Webinar led by BrightGo
• Stay tuned for the next CLX topic + in-person event in Las Vegas
• Catch last week’s episode: Biometrics & Behavioral Change with Josh Vesely of Findd (Ep. 19)

🔹 Clear Cache:

• Two Truths & a Legend: Henry Winkler, Bette Midler, and Disney secrets
• From hydrochloric acid to neutral cleaners: How chemical innovation shaped the industry
• The Disney decade: Managing 5M sq. ft. of corporate real estate and 120 in-house janitors
• The danger of promoting features instead of benefits when selling technology
• How to win sustainability buy-in (and get written into your client’s annual report)
• Why software doesn’t solve root causes—people do
• The “repetitive problem” gap and how tech can finally close it
• Ron’s call to the next generation: why the industry’s future is brighter than ever

💡 Whether you’re a BSC, distributor, or manufacturer, this episode is a masterclass in honoring the past while building the future of cleaning.

🎧 Subscribe & Follow Hard Refresh on Spotify, YouTube, or wherever you get your podcasts.

Connect with the Hosts & Guest:
Caden Hutchens – https://www.linkedin.com/in/caden-hutchens/
Karina Neff – https://www.linkedin.com/in/karina-neff-01b0782a/
Ron Segura – https://www.linkedin.com/in/seguraassociates/

🧠 In this episode of Hard Refresh, hosts Caden Hutchens and Karina Neff sit down with Josh Vesely from Findd to dig deep into what it actually takes to roll out biometric tech in the janitorial world—and why success has way more to do with people than software.

From facial recognition and sentiment analysis to practicalchange management, this conversation isn’t about flashy features—it’s about making adoption real at scale, without losing trust or traction.

In This Episode:

🔹 Quick Control:

• Last week’s episode: Tech, Trust & Turnover with Michelle Audas from Swept (Ep. 18)
• Catch up on our Mini-Series from ISSA BGS: Episodes 15–17
• Next guest: Industry veteran Ron Segura joins the show

🔹 Clear Cache:

• Josh’s AI roast—read live on the air
• What makes facial recognition more worker-friendly than other biometrics
• Why “liveness detection” is changing how we clock in and track accountability
• Using sentiment analysis to flag burnout before it spreads
• How Findd adapts to real-life shifts: facial hair, glasses, mood
• Change management strategies that actually work at the frontline level
• Why the worst-performing site is the best place to pilot new tech
• The “readiness, willingness, ableness” model of real-world implementation
• Gold nugget: Slow down to speed up—don’t rush the rollout, or the ROI

💡 Whether you're scaling systems, updatingsoftware, or just trying to get your team to use the new app—this one’s packedwith field-tested lessons on tech adoption that lasts.

🎧 Subscribe & Follow HardRefresh on Spotify, YouTube, or wherever you get your podcasts.

Connect with the Hosts & Guest:
Caden Hutchens – https://www.linkedin.com/in/caden-hutchens/
Karina Neff – https://www.linkedin.com/in/karina-neff-01b0782a/
Josh Vesely – https://www.linkedin.com/in/joshvesely/