In the latest episode of the Marketer's Debrief podcast, behavioural science expert and marketer, Richard Shotton, discusses the importance of understanding human decision-making in marketing.

In this fascinating conversation, Billy and Richard explore the psychology behind habits, humour and language - and how brands can use these unique insights for marketing success.

Breakdown ✍️
🤝 The Bystander Effect: How personalised messaging can drive performance
⏱️ Fresh Start Moments: The crucial times your consumer is most receptive
🏃‍♂️‍➡️ Breaking Habits: When brands can disrupt a habit
✍️ Framing: The effect words can have on the perception of a message
😂 Humour: Why marketing with humour has such high cut-through

This episode was shot in London, following a Journey Further F**k the Formula event where Richard hosted a keynote on how to apply behavioural science to your marketing strategies.

Read more at: https://www.journeyfurther.com/articles/fk-the-formula-unplug-rewind-and-revisit-the-basics-of-behavioural-science-with-richard-shotton

This event is returning to London on Thursday 14 November! To learn more and secure your seat, visit: https://eu1.hubs.ly/H0cYK220

---
Socials 🤳

Follow Richard on LinkedIn: https://www.linkedin.com/in/richard-shotton/
Follow Billy on LinkedIn: https://www.linkedin.com/in/billy-truswell-94535011a/

---
About 💡

The Marketer's Debrief Podcast is a 20-minute debrief of the campaigns, innovations and strategies shaping the marketing industry right now, through the insight of inspiring global marketers. New episodes dropping every month.

Listen & subscribe now:

Apple - https://apple.co/36iLQk2
Spotify - https://spoti.fi/2PacXIt

Journey Further is a global performance marketing agency delivering Clarity at Speed for the world's leading brands, with offices in London, Leeds, Manchester and New York City.

Find out more: https://www.journeyfurther.com/

00:00 - Understanding Human Decision-Making
08:03 - Targeting Fresh Start Moments
12:21 - The Power of Language
15:22 - The Role of Humour in Marketing
18:02 - Book Club Recommendation: 'Alchemy' by Rory Sutherland