Why do 85-90% of HVAC contractors use the same "best, better, good" pricing strategy? And more importantly—how can you beat them at their own game? In this episode, Mary and Stephen break down the psychology behind pricing choices, reveal why traditional approaches leave money on the table, and share a smarter strategy that increases closing ratios and average tickets. Learn how to talk about budget early, present options that actually fit your customer's comfort zone, and stop accidentally disparaging your most popular systems. Whether you're selling high-end variable speed systems or reliable single-stage units, this episode will transform how you think about proposals.

Interested in becoming a Trane dealer? Visit us at partners.trane.com to learn more about how you can partner with a leader in HVAC innovation. Explore opportunities to elevate your business and stay ahead in the market with Trane!

What happens when your HVAC system breaks down in year five, and you thought you had a ten-year warranty? For homeowners, it's a shocking repair bill. For contractors, it could be a hidden liability threatening their entire business.

In this episode, hosts Mary Carter and Stephen Ross sit down with Tommy Cue VP of Strategic Partnerships at JB Warranties, to unpack the often-confusing world of extended labor warranties. Steven shares a wild story about a contractor whose self-funded warranty program turned into an accidental Ponzi scheme, and Tommy explains why the difference between "limited warranty" (parts only) and "labor warranty" (the actual repair work) matters so much.

Interested in becoming a Trane dealer? Visit us at partners.trane.com to learn more about how you can partner with a leader in HVAC innovation. Explore opportunities to elevate your business and stay ahead in the market with Trane!

In this lively episode of HVAC Full Blast, Mary and Stephen sit down with Allison Lincks for a candid conversation about breaking stereotypes, leadership in the trades, and building an HVAC dream team. Amidst real-life background noise and business banter, Allison shares her journey from customer service rookie to operations manager—proving talent trumps titles and that women bring serious power to the HVAC industry. Whether it’s navigating jobsite dynamics, hiring for heart (and clean vans!), or learning the value of communication over complicated systems, this episode offers laughs, lessons, and inspiration for pros across the trades.

Interested in becoming a Trane dealer? Visit us at partners.trane.com to learn more about how you can partner with a leader in HVAC innovation. Explore opportunities to elevate your business and stay ahead in the market with Trane!

Want to reach out to us? Email us at hvac_full_blast@tranetechnologies.com.

Tips, mistakes, and stories from the field—this episode of HVAC Full Blast tackles how to run meetings that actually get results. Whether you’re in sales, service, or management, discover the secrets for getting to decisions, building trust, and escaping the dreaded “this could’ve been an email” feeling. No rambling, just actionable advice and real talk!

Interested in becoming a Trane dealer? Visit us at partners.trane.com to learn more about how you can partner with a leader in HVAC innovation. Explore opportunities to elevate your business and stay ahead in the market with Trane!

Want to reach out to us? Email us at hvac_full_blast@tranetechnologies.com.

Mary Carter and Stephen Ross welcome stress physiologist, author, and keynote speaker Dr. Rebecca Heiss for an honest, energetic chat about handling stress in the home services industry. Think stress hurts your performance? Think again!

Dr. Heiss reveals why stress is actually the secret ingredient to success...when you learn how to harness it. From managing unexpected HVAC emergencies to dealing with sales pressure, customer relationships, and even personal slumps, we dive deep into the mindset shifts and actionable habits that help anyone—from contractors to sales reps—turn high-pressure moments into powerful motivators.

Get practical advice, hilarious real-world stories, and science-backed strategies you won’t find anywhere else. Whether you're dealing with tough customers or tough days, this episode is your guide to staying cool, keeping your momentum, and thriving when it counts. Plus, hear about building confidence, overcoming imposter syndrome, and finding meaning in the daily grind.

Hit subscribe for more industry insights, stories, and expert interviews—and let’s blast off together!

Disclaimer:

The information shared in this podcast is for general informational purposes only and is not intended as medical or mental health advice. We are not medical experts, doctors, or licensed mental health professionals. If you are seeking medical or mental health advice, diagnosis, or treatment, please consult a qualified healthcare provider. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding your health or a medical condition.

Interested in becoming a Trane dealer? Visit us at partners.trane.com to learn more about how you can partner with a leader in HVAC innovation. Explore opportunities to elevate your business and stay ahead in the market with Trane!

Want to reach out to us? Email us at hvac_full_blast@tranetechnologies.com.

On this episode of HVAC Full Blast, hosts Mary Carter and Stephen Ross are joined by special guest Lorne Sederoff from SearchKings for an inside look at how search engine marketing and AI are reshaping success in the HVAC industry. Listen in as they share real stories from contractors, unpack the evolution from traditional SEO to paid advertising, and discuss how platforms like ChatGPT are changing the way businesses connect with customers.

Lorne offers practical strategies for tracking marketing ROI, optimizing online business listings, and leveraging AI-driven tactics—like targeted streaming TV ads—to help HVAC contractors stand out in today's digital landscape. The discussion also dives into horror stories and lessons learned the hard way, giving listeners actionable insights to avoid costly mistakes and maximize every marketing dollar.

Whether you’re a contractor, territory manager, or just curious about the future of home services marketing, this episode will give you the tools and foresight to help your business adapt and thrive.

Interested in becoming a Trane dealer? Visit us at partners.trane.com to learn more about how you can partner with a leader in HVAC innovation. Explore opportunities to elevate your business and stay ahead in the market with Trane!

Want to reach out to us? Email us at hvac_full_blast@tranetechnologies.com.

In this episode of HVAC Full Blast, hosts Mary Carter from Trane and Stephen Ross from Sandler tackle one of the industry's most pressing, yet rarely discussed topics: mental toughness. In the ever-changing world of HVAC, professionals regularly face challenges ranging from shifting market conditions and supply chain disruptions to personal setbacks. Mary and Stephen share real-life stories and proven strategies that help HVAC professionals build resilience, bounce back from adversity, and thrive both professionally and personally. Whether you’re in sales, service, or management, this episode provides practical insight on handling failure, embracing growth, and supporting your team through tough times. Join us for an honest, relatable conversation filled with actionable advice—including how to reframe setbacks, foster a resilient mindset, and lead with empathy when crisis hits. If you’ve ever struggled with the pressure, rejection, or rapid change in this business, this episode is for you.

Content Warning: This episode discusses topics related to mental health and suicide.

Interested in becoming a Trane dealer? Visit us at partners.trane.com to learn more about how you can partner with a leader in HVAC innovation. Explore opportunities to elevate your business and stay ahead in the market with Trane!

Want to reach out to us? Email us at hvac_full_blast@tranetechnologies.com.

The content of this podcast is for informational purposes only and does not constitute medical advice. The panelists are not medical professionals. If you or someone you know is experiencing a mental health crisis or having thoughts of self-harm, please seek immediate help from a qualified healthcare provider or call your local emergency services. In the U.S., you can dial 988 for the Suicide & Crisis Lifeline.

Tune in as hosts Mary Carter with Trane and Stephen Ross with Sandler (rocking matching striped shirts) welcome Tim Mozley, a trailblazer in business expansion. Discover how Tim transitioned from Marine pilot to multifaceted business owner, tackling duct cleaning, HVAC, plumbing, and electrical services with savvy. Dive into tales of business growth, operational struggles, and the surprising challenges of managing seventy employees. Plus, get handy tips on merging cultures, conquering chaos, and embracing strategic processes in business expansion.

Whether you're a sole proprietor or managing a multi-trade empire, this episode is filled with humorous anecdotes and actionable advice to navigate the complex web of business ownership.

Interested in becoming a Trane dealer? Visit us at partners.trane.com to learn more about how you can partner with a leader in HVAC innovation. Explore opportunities to elevate your business and stay ahead in the market with Trane!

Want to reach out to us? Email us at hvac_full_blast@tranetechnologies.com.

This podcast is for general informational purposes only. The views and opinions expressed in this webinar are those of the panelists and do not necessarily reflect the official policy or position of Trane Technologies. Trane Technologies makes no warranty or guarantee concerning accuracy or completeness of the content presented in this webinar.