This week on Muhami Matters, host Chris Adams sits down with Sarah Brooks, founder of Fikrah HR, an award-winning HR strategist helping UAE businesses build compliance-ready, people-centred workplaces.

Together they uncover the truth about HR’s “dirty secret”: it’s not really about compliance.

From contracts and commissions to culture and leadership, Sarah shares candid stories and practical insights into how HR operates in the UAE today.

In this episode:

• The legal and contractual blind spots many UAE companies overlook
• Why HR teams often know and apply employment law day to day
• The risks of commission-only contracts and end-of-service missteps
• How HR evolved post-COVID and the rise of fractional, pay-as-you-go support
• Why leadership behaviour, not HR, sets company culture
• Building cultural intelligence and inclusion in global teams

Sarah also offers advice for HR professionals on balancing integrity with instruction, documenting guidance, and protecting themselves when doing the right thing feels risky.

Guest: Sarah Brooks, Founder, Fikrah HR

Website: https://fikrahhr.com/

LinkedIn: https://www.linkedin.com/in/sarahbrooks-hr-passionate/

Host: Chris Adams

Produced by CJA Consulting • muhami.ae/muhami-matters

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