What does it take to build a brand that dominates the mind—and outlasts the competition? Positioning strategist Laura Ries has the answer.

As the president of Ries & Ries and co-author of the classic 22 Immutable Laws of Branding, Laura has advised Fortune 500 companies around the world. In this conversation, she shares how growing up with her father, branding legend Al Ries, shaped her career, and how her new book The Strategic Enemy reveals why every great brand needs a rival.

From Volvo and Tesla to Liquid Death and Dude Wipes, Laura dissects the successes and failures that prove one truth: brands don’t win by being better, they win by being different.

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Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.

With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.

Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.

Episodes of Remarkable People organized by topic: https://bit.ly/rptopology

Listen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**

Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Thank you for your support; it helps the show!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We’ve got a bonus episode for you on Remarkable People! This feedswap with Rapid Response features Canva co-founder and COO Cliff Obrecht.

For more than a decade, Canva has made design accessible to everyone. Now, as AI reshapes the creative world, the company faces new challenges and opportunities. Cliff reveals how Canva is navigating this shift, why values-driven leadership matters, and what inspired him and co-founder Melanie Perkins to pledge $100 million to social causes. He also shares his vision for Canva’s future—and how marketing and technology could define its next chapter.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What happens when one man reshapes movies, television, e-commerce, and tech—then tells you exactly how he did it, flaws and all? That’s Barry Diller. From running Paramount Pictures and Fox to steering IAC and Expedia, he’s been at the center of cultural and business revolutions for decades. In this candid conversation, Barry opens up about his unconventional path, his belief in bold ideas, and why “creative conflict” is essential. Along the way, we discuss his new memoir, Who Knew, and the life lessons hidden inside.

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Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.

With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.

Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.

Episodes of Remarkable People organized by topic: https://bit.ly/rptopology

Listen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**

Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Thank you for your support; it helps the show!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.