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Guerrillapreneur: The Art of Waging Small Business Podcast

Guerrillapreneur: The Art of Waging Small Business Podcast

By: mark anthony peterson
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About this listen

 The Guerrillapreneur Podcast is a show about and for Entrepreneurs and Business Mavericks who use the Sharing, Gig and Circular Loop economies to defeat corporate Goliaths. If you are not a Maverick, you don't have to go home, but you gotta get up out of this podcast.

#startup #startupstrategy #bootstrapping #levelingup #guerrillapreneur

Become a supporter of this podcast: https://www.spreaker.com/podcast/guerrillapreneur-the-art-of-waging-small-business-podcast--2859921/support.Copyright mark anthony peterson Economics Leadership Management Management & Leadership Politics & Government
Episodes
  • Episode 67 - The Guerrillapreneur Mindset

    Episode 67 - The Guerrillapreneur Mindset
    Aug 20 2025
    Episode 67 - The Guerrillapreneur Mindset
    In this episode, host Mark Anthony Peterson breaks down the core philosophy behind the Guerrillapreneur Mindset—a strategic framework for resourceful, disruptive entrepreneurship that thrives without deep pockets or traditional infrastructure. Mark outlines three foundational pillars:
    1. Leverage Existing Market Capacity - Guerrillapreneurs build businesses that tap into underutilized assets already in the market. Think Uber using idle cars or Airbnb monetizing spare bedrooms—innovation without ownership.
    2. Collaborate to Scale - Instead of going it alone, Guerrillapreneurs embrace partnerships to share costs and amplify reach. Mark highlights the Google–Samsung alliance that helped Android dominate the mobile ecosystem as a prime example of strategic collaboration.
    3. Sell the Solution Early - True Guerrillapreneurs don’t wait for perfection—they sell the concept before the product is built. Whether through pre-orders or crowdfunding, they validate demand and fund development simultaneously.
    This episode is a must-listen for entrepreneurs looking to disrupt without debt, innovate without inventory, and scale without solo sacrifice.

    FOLLOW MY OTHER PODCASTS
    Career Coaching Xs and Os     – https://www.spreaker.com/show/careercoaching-xs-and-osGigging: Everything & The Sharing Economy - https://www.spreaker.com/show/gigging-everything-sharing-economy
    Mark Peterson Show - Spreaker https://www.spreaker.com/show/the_mark_peterson_show
    Movie Reviews from the Edge - https://www.spreaker.com/show/movie-reviews-from-the-edge
    Event Horizon - https://www.spreaker.com/podcast/event-horizon--2860481


    FOLLOW ME ON SOCIAL MEDIA:
    Facebook - https://www.facebook.com/Guerrillapreneur
    Twitter - https://twitter.com/Guerillapreneur
    LinkedIn - https://www.linkedin.com/showcase/13991093/admin/
    Email - info@ceyero.com
    CashApp - $mpeter1896
    PayPal - mpeter1896@gmail.com
    Website - www.ceyero.com

    SUPPORT THE SHOW
    Did you know you can support the podcast by joining the Spreaker Supporter Club? For as little as $2.00 per month, you can help me grow the show and produce more episodes. Use this link to join the Supporter Club - https://www.spreaker.com/cms/shows/2860481/supporters-club/dashboard. You can also make a one-time donation via CashApp or PayPal. Your support is appreciated.

    Buy My New Books
    I have a new book! It is called Career Coaching Xs and Os: How To Master the Game of Career Development. Transform your career trajectory with insider knowledge and actionable advice, all packed into one game-changing guide. Get your copy on Amazon at https://a.co/d/f7irTML

    I have an old book! It is called Guerrillapreneur: Small Business Strategy For Davids Wanting To Defeat Goliaths. If you're a fan of the Gig and Sharing Economy, you'll love how I applied this thinking to outsmart corporate giants. Get your copy on Amazon.
    Show More Show Less
    32 mins
  • Episode 66 - Do You Know Soichiro Honda?

    Episode 66 - Do You Know Soichiro Honda?
    Dec 1 2024
    Episode 66 - What Do You Know Soichiro Honda?

    In this episode of the Guerrillapreneur Podcast, we delve into the legacy of Soichiro Honda, founder of Honda Motor Company. Soichiro Honda was a Japanese engineer and, by all accounts, a Guerrillapreneur extraordinaire. In 1948, he established Honda Motor Co., Ltd. and oversaw its expansion from a wooden shack manufacturing bicycle motors to a multinational automobile and motorcycle manufacturer. While working on a piston ring project for Toyota, Honda became frustrated with the low-quality rings available on the market and decided to create his own. He mortgaged his house and started his first company, Honda Technical Research Institute, to manufacture the rings. As you know, the story does not end there. Listen and learn the Guerrillapreneur lessons Soichiro used to create a global titan.


    FOLLOW MY OTHER PODCASTS
    Career Coaching Xs and Os     – https://www.spreaker.com/show/careercoaching-xs-and-osGigging: Everything & The Sharing Economy - https://www.spreaker.com/show/gigging-everything-sharing-economy
    Mark Peterson Show - Spreaker https://www.spreaker.com/show/the_mark_peterson_show
    Movie Reviews from the Edge - https://www.spreaker.com/show/movie-reviews-from-the-edge
    Event Horizon - https://www.spreaker.com/podcast/event-horizon--2860481


    FOLLOW ME ON SOCIAL MEDIA:
    Facebook - https://www.facebook.com/Guerrillapreneur
    Twitter - https://twitter.com/Guerillapreneur
    LinkedIn - https://www.linkedin.com/showcase/13991093/admin/
    Email - eventhorizon1.618@gmail.com
    CashApp - $mpeter1896
    PayPal - mpeter1896@gmail.com

    SUPPORT THE SHOW
    Did you know you can support the podcast by joining the Spreaker Supporter Club? For as little as $2.00 per month, you can help me grow the show and produce more episodes. Use this link to join the Supporter Club - https://www.spreaker.com/cms/shows/2860481/supporters-club/dashboard. You can also make a one-time donation via CashApp or PayPal. Your support is appreciated.

    Buy My New Books
    I have a new book! It is called Career Coaching Xs and Os: How To Master the Game of Career Development. Transform your career trajectory with insider knowledge and actionable advice, all packed into one game-changing guide. Get your copy on Amazon at https://a.co/d/f7irTML

    I have an old book! It is called Guerrillapreneur: Small Business Strategy For Davids Wanting To Defeat Goliaths. If you're a fan of the Gig and Sharing Economy, you'll love how I applied this thinking to outsmart corporate giants. Get your copy on Amazon.
    Show More Show Less
    14 mins
  • Episode 65 - Do You Know Why They Call It The Model T?

    Episode 65 - Do You Know Why They Call It The Model T?
    Nov 16 2024
    Episode 65 – Why Do They Call It The Model T?

    In this episode of the Guerrillapreneur Podcast, we delve into the story of Henry Ford's iconic Model-T. Have you ever wondered why it was named the Model-T? It was the culmination of Ford's numerous attempts, with models A through S not meeting his standards of success. Indeed, it took 19 iterations before the unveiling of the Model-T, which would revolutionize the automotive industry. Selling over 15 million units by the end of its production, the Model-T was not just a car; it was a symbol of disruptive innovation. However, Henry Ford's true guerrilla entrepreneurship shone through his ingenious use of Model-T's byproducts to create the Kingsford Charcoal brand. This venture was so successful that it enabled him to significantly increase the wages of his factory workers, showcasing Ford's commitment to both innovation and his employees.

    SUPPORT THE SHOW
    Did you know you can support the podcast by joining the Spreaker Supporter Club? For as little as $2.00 per month, you can help me grow the show and produce more episodes. Click on this link to join the Supporter Club - https://www.spreaker.com/podcast/guerrillapreneur-the-art-of-waging-small-business-podcast--2859921/support

    FOLLOW MY OTHER PODCASTS
    Career Coaching Xs and Os     – https://www.spreaker.com/show/careercoaching-xs-and-osGigging: Everything & The Sharing Economy - https://www.spreaker.com/show/gigging-everything-sharing-economy
    Mark Peterson Show - Spreaker https://www.spreaker.com/show/the_mark_peterson_show
    Movie Reviews from the Edge - https://www.spreaker.com/show/movie-reviews-from-the-edge
    Event Horizon - https://www.spreaker.com/podcast/event-horizon--2860481


    FOLLOW ME ON SOCIAL MEDIA:
    Facebook - https://www.facebook.com/Guerrillapreneur
    Twitter - https://twitter.com/Guerillapreneur
    LinkedIn - https://www.linkedin.com/showcase/13991093/admin/
    Email - eventhorizon1.618@gmail.com
    CashApp - $mpeter1896


    SUPPORT THE SHOW
    Did you know you can support the podcast by joining the Spreaker Supporter Club? For as little as $2.00 per month, you can help me grow the show and produce more episodes. Use this link to join the Supporter Club - https://www.spreaker.com/cms/shows/2860481/supporters-club/dashboard. You can also make a one-time donation via CashApp (See my CashApp ID - $mpeter1896).


    Buy My New Book
    I have a new book! It is called Career Coaching Xs and Os: How To Master the Game of Career Development. Transform your career trajectory with insider knowledge and actionable advice, all packed into one game-changing guide. Get your copy on Amazon at https://a.co/d/f7irTML
    Show More Show Less
    11 mins
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