#4 - Gucci

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#4 - Gucci

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In this episode of the Sheeptank Podcast - Migration, titled "Gucci," we dive into the world of luxury fashion in the Metaverse. I, along with Yara, take on the role of the wolves as Alex pitches Gucci's ambitious venture into Roblox. Gucci has launched a virtual piazza called Gucci Town, complete with mini-games and a creative corner, aiming to establish itself as a leading luxury brand in Web 3.0. Despite investing $20 million, Alex suggests further investment to expand beyond Roblox. However, Yara and I remain skeptical, questioning the return on investment and the disconnect between Gucci's offline brand and the online gaming audience. Can Gucci bridge the gap and capitalize on this digital frontier? Tune in to explore the challenges and opportunities of luxury in the Metaverse. Share your thoughts and suggestions for future episodes on LinkedIn or Twitter.

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