Grocery Pulse Podcast by Innovar Marketing Agency | Insights for Retailers cover art

Grocery Pulse Podcast by Innovar Marketing Agency | Insights for Retailers

Grocery Pulse Podcast by Innovar Marketing Agency | Insights for Retailers

By: George Goodwin
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About this listen

 Introducing the GroceryPulse Podcast by Innovar Marketing Agency! Reimagined to bring you the latest insights, strategies, and innovations in grocery retail, GroceryPulse is hosted by George Goodwin, a fourth-generation grocer and Innovar’s lead strategist. Each episode dives into the unique challenges and opportunities facing today’s independent grocers and retail chains. We’re excited to present engaging discussions with industry experts, successful grocers, and thought leaders sharing real-world tips and best practices. From enhancing store operations and leveraging data-driven strategies to elevating customer experiences and driving growth, we cover the topics that matter most to your business. GroceryPulse also brings you inspiring stories from family-owned businesses and insights into the transformative innovations shaping the future of grocery retail. Our mission is to support grocers in their journey toward growth and success with actionable advice that keeps you ahead of the curve. Whether you’re a CPG brand trying to understand the grocery world, an independent grocer looking to expand, or a large chain seeking fresh strategies, our podcast is your go-to resource for practical guidance and inspiration. Subscribe now and join a community of forward-thinking grocers committed to excellence. Learn more at www.innovaragency.com or reach us at marketing@innovarmarketing.com. #InnovarAgency #GroceryPulse #ItsAGoodwinGeorge Goodwin Politics & Government
Episodes
  • Future of Grocery & Natural Retail: How Community and Sustainability Drive Indie Success — Jeremiah Bogenhagen | Naturally Independent Expo 2025| George Goodwin x Jeremiah Bogenhagen

    Future of Grocery & Natural Retail: How Community and Sustainability Drive Indie Success — Jeremiah Bogenhagen | Naturally Independent Expo 2025| George Goodwin x Jeremiah Bogenhagen
    Oct 27 2025
    Independent grocers and emerging CPGs are rethinking which trade shows actually move the needle. In this GroceryPulse Podcast, host George Goodwin talks with Jeremiah Bogenhagen (President, Positively Natural Network and CEO of Health Essentials) about the Naturally Independent Expo in Palm Springs—why it’s intentionally small, how it maximizes retailer–supplier face time, and the education tracks built for indie retailers (not just brand booths). We cover ROI vs. mega expos, grassroots distribution for new CPGs, and why relationships + education beat slotting fees.Chapters00:00 – Cold open: why smaller shows win for ROI01:18 – Welcome & guest intro (Jeremiah Bogenhagen)02:22 – Jeremiah’s path from grocery → wellness center operator06:32 – Leading Positively Natural Network & mission08:18 – Building supplier–retailer relationships that last12:42 – What makes the Naturally Independent Expo different15:37 – Education tracks for indie retailers (beyond product 101)18:46 – Real talk: connections, ROI, and success stories22:13 – Community, differentiation, and staff education25:46 – First-time attendee tips (note-taking + AI, relationship focus)31:45 – Post-COVID shift: whole-health mindset & community events34:37 – Biggest threats to independents (online + big-box pricing)36:58 – Advice to first-time CPG founders (start indie, go grassroots)39:37 – Panel goals & why regional differences matter42:58 – Who exhibits? (supplements, better-for-you foods, beverages)50:42 – Live podcast from the show? Logistics & ideas52:38 – How to get involved + final takeawaysGroceryPulse PodcastPodcast Home: https://grocerypulse.comMore Episodes: https://grocerypulse.com/podcastBlog: https://grocerypulse.com/blogYouTube: https://www.youtube.com/@grocerypulseInstagram: https://www.instagram.com/grocerypulseInnovar Marketing AgencyWebsite: https://www.innovaragency.comBlog (Grocery/CPG Marketing): https://www.enjoykobu.comInstagram: https://www.instagram.com/innovaragencyPositively Natural Network / Naturally Independent ExpoWebsite: https://www.positivelynatural.org Positively NaturalExpo Info (Palm Springs • Nov 14–15, 2025): https://www.positivelynatural.org/npp Positively NaturalTrade Show details (hours, setup, contacts): https://www.positivelynatural.org/trade-show Positively NaturalAbout PNN (“Support • Educate • Advocate”): https://www.positivelynatural.org/our-story Positively NaturalContact: director@positivelynatural.org • 360-379-2805 Positively NaturalVRM Media / Vitamin Retailer (Media Partner)Vitamin Retailer Magazine (VRM Media): https://vitaminretailer.com Vitamin Retailer MagazinePartnership announcement (PNN × VRM Media): Vitamin Retailer MagazineAbout Jeremiah BogenhagenPNN Board page (President bio): https://www.positivelynatural.org/membership Positively NaturalHealth Essentials (CO) listing: https://www.burlingtoncochamber.com/business-directory/ (search Health Essentials Inc.) Burlington Chamber of CommerceSearch Tags / KeywordsChapters (drop into YouTube/Spotify)🔗 Links & Resources
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    48 mins
  • The Future of Grocery: The Emotional Science Behind Why We Shop — How Smell, Design, and Human Connection Are Shaping Retail | George Goodwin x Kevin Kelley

    The Future of Grocery: The Emotional Science Behind Why We Shop — How Smell, Design, and Human Connection Are Shaping Retail | George Goodwin x Kevin Kelley
    Oct 24 2025
    In this episode of the GroceryPulse Podcast, host George Goodwin sits down with Kevin Kelley, Co-Founder of Shook Kelley, to explore the future of grocery through the lens of emotional science, design, and human connection.They uncover how smell, sensory engagement, and behavior architecture influence consumer decision-making — and why successful grocers are moving beyond convenience to create meaningful, community-driven experiences.From emotional shopping habits to the psychology of retail design, this conversation reveals how grocery stores can evolve into spaces that inspire loyalty, belonging, and purpose.🎙️ Hosted by: George Goodwin — 4th-Generation Grocer & Founder of Innovar Agency🎧 Guest: Kevin Kelley — Retail Design Expert & Co-Founder of Shook KelleyChapters00:00 Introduction to Grocery Podcasting and Community Impact02:46 The Importance of Local Grocery Stores05:29 Consumer Behavior and Emotional Shopping08:08 The Role of Community in Retail10:47 The Evolution of Retail Design13:26 The Need for Human Connection16:23 Understanding Consumer Experience18:47 The Power of Sensory Engagement22:03 Behavior Architecture in Retail24:11 Creating Meaningful Retail Experiences27:03 The Future of Grocery Stores29:47 Final Thoughts and Advice for GrocersTakeawaysGrocery stores serve as community hubs, providing more than just products.Emotional connections drive consumer purchasing decisions.Local grocery stores are vital for community engagement and support.Designing retail spaces should focus on enhancing human interaction.Sensory experiences, especially smell, play a crucial role in shopping.Consumers are seeking meaningful experiences over mere convenience.The future of retail lies in creating spaces that foster connection.Understanding consumer behavior is key to successful retail design.Community events can enhance customer loyalty and engagement.Retailers must adapt to the changing landscape of consumer expectations.Key Words and Topics:future of grocery, grocery podcast, george goodwin, kevin kelley, shook kelley, grocery design, sensory retail, emotional shopping, consumer behavior, behavior architecture, human connection, retail innovation, grocery trends 2025, local grocery stores, sensory engagement, retail design psychology, meaningful experiences, grocery communitySponsor:⁠https://www.enjoykobu.com⁠🔗 Links & Resources🎙️ GroceryPulse PodcastPodcast Home: https://grocerypulse.comListen to More Episodes: https://grocerypulse.com/podcastRead the GroceryPulse Blog: https://grocerypulse.com/blogWatch All Episodes on YouTube: https://www.youtube.com/@grocerypulseFollow on Instagram: https://www.instagram.com/innvoarrocerypulseWebsite: https://www.innovaragency.comInstagram: https://www.instagram.com/innovar_marketing_agency/Facebook :https://www.facebook.com/InnovarMarketingAgency/Linkedin Group:https://www.linkedin.com/groups/8990400/Youtube:https://www.youtube.com/@InnovarMarketingAgencyLinkedIn Business Page:https://www.linkedin.com/company/grocerypulse-podcast-by-innovar-marketing-agency/?viewAsMember=trueX profile:https://x.com/innovar_agency💡 Innovar Marketing Agency🏪 Kevin Kelley & Shook KelleyAbout Kevin Kelley: https://www.kevinervinkelley.com/aboutShook Kelley Official Website: https://www.shookkelley.comShook Kelley Instagram: https://www.instagram.com/shookkelleyLinkedIn: https://www.linkedin.com/company/shookkelleyGeorge Goodwin HostInstgramhttps://www.instagram.com/itsagoodwin/LinkedInhttps://www.linkedin.com/in/number-one-marketer/
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    1 hr and 2 mins
  • Turning POS Data into Retail Media Power w/ Steve Dietch (Bridg / Rippl) and George Goodwin

    Turning POS Data into Retail Media Power w/ Steve Dietch (Bridg / Rippl) and George Goodwin
    Sep 26 2025

    Independent and regional grocers don’t just need impressions—they need measurable lift. In this episode of GroceryPulse, host George Goodwin (4th-gen grocer & founder of Innovar Marketing) sits down with Steve Dietch, Chief Revenue Officer at Bridg and retail-media network Rippl, to unpack how identity resolution and POS-level purchase data are changing the game for regional chains and C-stores.

    Bridg / Rippl helps retailers identify unknown shoppers (beyond loyalty programs), unify first-party data, and then activate audiences across the open web, video, and CTV—with closed-loop measurement back to the register. For CPGs, that means scalable, hard-to-reach audiences at regional grocers and convenience—plus transparent IROAS (incremental return on ad spend).

    • How identity beyond loyalty unlocks true scale for regional grocers

    • Why POS item-level data is the “crown jewel” for targeting & measurement

    • How Rippl aggregates retailers into a national-scale network for CPG spend

    • Practical ways CPGs use these audiences for off-site media (Google, Yahoo, TTD, CTV)

    • What metrics matter most (closed-loop transparency & incremental ROAS)

    When every campaign targets real purchasers—and reports back to POS—you move from “awareness” to accountable revenue.

    00:00 — Intro to GroceryPulse + guest setup
    03:03 — Steve’s journey: UCR track → global tech → startups → CRO at Bridg
    05:56 — Retail media’s rise & why it matters to grocers/CPGs
    08:51 — Identity beyond loyalty: closing the “unknown shopper” gap
    12:01 — Using purchase data for competitive advantage
    14:51 — Building a retail-media network for regional grocers & C-stores (Ripple)
    17:47 — Connecting transactions to anonymized, enriched shopper profiles
    20:49 — What this unlocks for CPG targeting, activation & measurement
    24:29 — Defining customer personas with real purchase behavior
    26:03 — Retailer & CPG pain points—and how identity solves them
    29:27 — POS data as the crown jewel: targeting + closed-loop proof
    32:08 — Bridging the retail marketing gap beyond loyalty programs
    34:06 — Getting precise with ICPs (who, where, how to reach)
    38:54 — Common hesitations & easy on-ramps for retailers/CPGs
    41:22 — Success metrics: sales lift, ROAS, incremental ROAS
    44:02 — What’s next: growth, scale, and transparency in 2025

    • Bridg / Rippl: Audience building, activation, and POS-based measurement

    • Request a demo (Rippl ): https://www.ripplnetwork.com/

    • Learn more (Bridge): https://www.bridg.com/

    • Will be published on all major boradcasting sites:

      YouTube, Spotify, Apple Podcasts and more!

    • Steve Dietch — LinkedIn - https://www.linkedin.com/in/stevendietch/

      steve.dietch@bridg.com

    • George Goodwin — LinkedIn

      https://www.linkedin.com/in/number-one-marketer/

      george@innovaragency.com

      podcast@innovaragency.com

    • Innovar Marketing Agency — www.innovaragency.com/blog
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    50 mins
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