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Greg Stucky - The Human Element

Greg Stucky - The Human Element

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Greg has focused his career on the development of new methods, techniques, and services for consumer product innovations. His deep experience in the application of consumer behavior to product innovation has garnered industry attention and awards, with work featured in Harvard Business Review, The LA Times, ESOMAR World, and other industry publications. Greg has pioneered cue signals research, an approach where identifying product cues which motivate specific behaviors helps develop successful new products and brands. At InsightsNow, he is responsible for the growth of new business initiatives. Greg holds a master’s degree in food science and technology from Oregon State University.

Greg Stucky on LinkedIn: https://www.linkedin.com/in/greg-stucky

InsightsNow Website: https://insightsnow.com


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