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Green chemistry in practice - Anna Zhenova, Green Rose Chemistry

Green chemistry in practice - Anna Zhenova, Green Rose Chemistry

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In this episode I speak with Dr Anna Zhenova of Green Rose Chemistry.

Green Rose Chemistry are a mission-driven consultancy applying the principles of green chemistry to help organisations to develop more sustainable products and processes.


Our conversation covers:

  • What does Green Rose Chemistry do?
  • Green chemistry as a grass roots movement - the need for education and champions within organisations
  • How different sectors are at varying stages on the green chemistry journey
  • The importance of language in communicating sustainability
  • Examples of green chemistry solutions - chemical substitution vs functional substitution
  • Reflections on connecting chemical safety with product development and other disciplines
  • Avoiding tunnel vision and uncovering win-wins - a case with safer solvents
  • What is green chemistry? 12 principles, 3 pillars
  • On externalities - economic vs moral questions
  • Chemicals in the environment, persistence, transformation products, and mixtures
  • Dealing with overwhelm and working within your sphere of influence
  • How do green chemists differ from traditional chemists


Green Rose Chemistry | Sustainable Chemistry Consultants

Beyond Benign

Green Rose Chemistry | Training

Advancing Safer Alternatives Through Functional Substitution | Environmental Science & Technology

12 Principles of Green Chemistry - American Chemical Society


Visit my website for more content and insights www.embarkchemical.com

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