Jamie Richards, Director of ESG for Bansk Beauty's portfolio including Amika, Eva NYC, and Ethique, explains how sustainability is not just a value but a core business strategy. She details how Bansk’s "Five Goods" ESG framework guides their mission, creating what she calls "extended valuation" for each brand. Jamie shares how this high-level strategy is tailored to the unique identity of each brand—from Amika's deep engagement with the professional stylist community to Eva NYC's focus on accessible sustainability for the mass-market consumer.

The heart of the conversation explores Jamie's champion story: a groundbreaking regenerative agriculture project in East Africa. Frustrated by opaque beauty supply chains, Jamie’s team invested their climate transition budget into a direct-trade shea butter source in Uganda. This initiative not only provides a transparent, high-quality ingredient but also creates a dual income stream for the local collective through a carbon insetting model, a practice that directly invests in the company's own value chain. Jamie also discusses her work with Ethique, a brand so sustainable it presents the unique challenge of finding new ways to innovate. She offers practical advice for consumers on how to spot genuinely sustainable products, from looking for robust certifications like B Corp to checking for transparency on a brand's website.

Episode in a glance

- ESG at Bansk Beauty The Five Goods
- Consumer Demand and Brand Strategy
- The Regenerative Agriculture Project in East Africa
- Measuring Impact From Carbon Sequestration to Social Value
- The B Corp Certification Journey
- Navigating Greenwashing and Empowering Consumers

About Jamie Richards

Jamie Richards is the Director of ESG at Bansk Beauty, where she leads the integration of sustainability into the company's core business strategies. With a background in environmental policy and decision-making, she brings a unique blend of scientific knowledge, consumer insights, and business acumen to her role. Jamie is a passionate advocate for creating a more sustainable and ethical beauty industry.

Connect with Jamie Richards and her work:

LinkedIN → https://www.linkedin.com/in/richards-jamie/

Bansk Beauty Website → https://banskbeauty.com/

Amika → http://loveamika.com/

Eva NYC → http://evanyc.com/

Ethique → https://ethique.com/

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Jamie Richards, Director of ESG at Bansk Beauty, home to iconic brands like amika, Eva NYC, and Ethique, shares her journey from a 9-year-old with a "Save the Earth" sign above her bunk bed to a leader in corporate sustainability. Jamie shares her story of discovering her passion for environmentalism and how it led her to study environmental policy and decision-making at Ohio State University. She describes her unique path, from feeling like an outsider in a traditional environmental science program to finding her niche in understanding consumer behavior and the psychology of environmental decision-making. Jamie opens up about reconciling her love for the environment with her self-professed love for "materialistic things," a conflict that ultimately motivated her to change the system from within. Jamie talks about the challenges of navigating a less-traveled career path, the importance of paving your own way, and the value of starting in supply chain to gain a deeper understanding of the business world.

She discusses the importance of integrating sustainability into core business strategies, emphasizing the need for data-driven decision-making, lifecycle assessments, and a willingness to explore innovative solutions. She offers valuable advice for aspiring sustainability professionals, encouraging them to be open to unconventional career paths, to embrace their unique perspectives, and to never stop learning.

Episode in a glance

- Jamie’s Lifelong Passion for the Environment
- Environmental Policy and Decision Making
- From Product Purchasing to ESG
- Learning Curves and Challenges in Sustainable Beauty
- Advice for Aspiring Sustainability Professionals
- Staying Motivated in a Challenging Climate

About Jamie Richards

Jamie Richards is the Director of ESG at Bansk Beauty, where she leads the integration of sustainability into the company's core business strategies. With a background in environmental policy and decision-making, she brings a unique blend of scientific knowledge, consumer insights, and business acumen to her role. Jamie is a passionate advocate for creating a more sustainable and ethical beauty industry.

Connect with Jamie Richards and her work

LinkedIN → https://www.linkedin.com/in/richards-jamie/

Send us a message!

Nicholas Fox, is the 'Compost King' and founder of Soul and Soil, is on a mission to transform waste into a valuable resource in The Bahamas. He's building a movement from the ground up, proving that even a slow process can create profound change. Nicholas takes us into the daily life of a composter in The Bahamas, where he dodges the midday sun and turns community waste into black gold. He breaks down the science of composting with a brilliant and accessible analogy: baking a cake. By comparing greens and browns to wet and dry ingredients, he demystifies the process, making it feel achievable for anyone, regardless of their environment. He shares the core mission of Soul and Soil—to make composting accessible to all Bahamians through education and hands-on services.

Nicholas discusses the unique composting landscape in The Bahamas, highlighting the challenges and opportunities of leading this charge in an island nation. He reflects on the entrepreneurial journey, the periods of doubt, and the powerful moments of validation, like seeing a mother and daughter inspired to start their own compost pile because of his videos. He explains how he navigates a space with little government regulation by focusing on those eager for change and demonstrating the clear value of his services. Nicholas shares his vision for a more connected Caribbean community centered around sustainable practices and leaves listeners with a powerful reminder that making the planet just 1% better through small, consistent actions can lead to incredible growth.

Episode in a glance

- Composting is Like Baking a Cake
- The Mission of Soul and Soil
- The Entrepreneurial Journey and the Slow Process of Composting
- The Impact of Education and Inspiring a New Generation
- Making the Planet 1% Better The Avocado Tree Story

About Nicholas Fox

Nicholas Fox is the founder of Soul and Soil Composting and a passionate permaculture designer from The Bahamas. With a unique background that blends creative writing with a deep-rooted love for the environment, Nicholas is on a mission to tackle food waste and build a more resilient food system in the Caribbean. His work focuses on community-specific solutions, education, and restoring the vital connection between people, soil, and their food.

Connect with Nicholas Fox and his work

• Website → https://www.soulandsoilcomposting.com/
• Personal Socials:
  • TikTok → https://www.tiktok.com/@dacompostking
  • X → https://x.com/DaCompostKing
  • Instagram → https://www.instagram.com/dacompostking/?hl=en
  • Facebook → https://www.facebook.com/profile.php?id=100089194027457#
• Soul and Soil Composting:
  • Facebook → https://www.facebook.com/p/Soul-and-Soil-100076023579996/
  • Instagram → https://www.instagram.com/soulandsoil.composting/
• Emerging Composter Challenge: https://www.compostingcouncil.org/page/EmergingComposterChallenge

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