In this episode of the Greeley Business Spotlight, hosted at the Link Library in Greeley, Colorado, Coach Paul introduces his new co-host, Dana Jansen. The conversation explores the critical difference between initial business passion and the long-term systems required to sustain a successful venture.

Host & Guest Information

• Host: Coach Paul (Paulie Bar), a business coach whose work focus is primarily digital.
• Co-Host: Dana Jansen, owner of Double J Homestead, a physical business specializing in sourdough products, garden items, and natural goods like tallow.
• Location Spotlight: The Link Library, managed by Joshua Valdez, offers community resources including a recording studio, wood shop, and sublimation equipment.

Key Discussion Points

1. Redefining Passion: The "Love Bomb" vs. Sustainability

• Dana discusses how her approach to business has evolved from past ventures, such as a boutique she previously owned.
• She warns against the "love bomb" of passion, where a business owner pours 1,000% of their energy into a project at the start, which inevitably leads to burnout.
• The goal is to transition from a mindset of "needing" a business to work (often driven by a desire for a dopamine hit or to prove something to others) to "wanting" it to be sustainable.
• Success requires incremental passion—allowing the love for the craft to grow slowly over time rather than expecting overnight results.

2. Identity and Mental Health in Business

• Sustainable success is rooted in understanding one’s identity and mental health before focusing on external business positioning.
• Coach Paul emphasizes "breaking the frame," which means moving past the programming of societal expectations or the fear of old failures.
• Knowing yourself ensures that you are building the business God intended for you, rather than trying to be someone else.

3. The Intersection of Faith and Business Strategy

• Coach Paul shares his background in ministry with a 12-step program called "Set Free," where he realized his "assignment" was to help families navigate destructive cycles.
• A key spiritual principle discussed is the difference between working "for" God and working "with" him.
• Business owners are encouraged to ask for the "blueprint" rather than just asking for a blessing on their own pre-made plans.
• The hosts differentiate between prayer (talking to God) and meditation (listening for the blueprint).
• Guidance often comes through silence, symbols, or experiences that prepare an individual for future challenges.

Core Philosophy: The Spark vs. The System

• The central takeaway of the episode is that passion is a spark, not the system.
• Using a campfire analogy, the hosts explain that while passion starts the fire, it cannot keep it burning.
• Systematic fuel (the "kindling" and "logs") is required to keep the business alive when the initial "lighter fluid" of excitement burns out.
• If a business is built on passion alone, it will likely fail when pressure arrives.

Closing & Resources

• The Assignment: Identify who is in your reach today and how you can help them reach their next level.
• Connect: Viewers can subscribe to the series on YouTube and potentially Spotify to follow future episodes, including the upcoming discussion on "pursuing when things get real".

🎙️ Greeley Business Spotlight Podcast Hosted by: Pastor Paul Ybarra | Next Level Mindset Coach | Where Kingdom mindset meets community impact.

I want to introduce you to my sister, friend, and soon-to-be co-host, Dana Jansen. It has been nearly a year since our first conversation, and I’m excited to share how much has transpired in her journey as the owner of Double J Homestead.
The Sourdough Evolution: We discuss her growth from being known as the "sourdough chick" to a business owner navigating massive holiday orders and new collaborations, like her recent Valentine’s Day boxes.

The Science of Tallow: I asked Dana to explain her new venture into tallow, which is rendered grass-fed beef fat. She walks me through her intensive six-day rendering process to create a holistic skincare product that mimics the skin's natural barrier.

Faith in Business: We dive into the belief that natural remedies are biblical gifts from God. We talk about the importance of following God's "nudges," even when they require taking a risk.

A Vision for Windsor: Dana shares her dream of opening a brick-and-mortar location on Main Street in Windsor, Colorado. She doesn't just want a bakery; she envisions a safe space for people to gather for **Bible studies and prayer.
The Three C’s: We explore the importance of Connection, Communication, and Community. Dana explains why a personal brand is built on being a "good human" and why she now values an elite, small circle over broad networking.

Solitude vs. Isolation: We reflect on the seasons of solitude that God uses to remove distractions and create focus for His plan.
A Word on Patience: To wrap up, I asked Dana to provide a precise word for other business owners, and she emphasizes the power of patience and not rushing God's timing.

Follow the Journey: I want you to follow Dana on Facebook and Instagram at @doublej_homestead** to see her latest creations.
Join the List: Make sure you visit hotplate.com/doublejhomestead to sign up for text alerts. Her tallow and sourdough often sell out fast, so you’ll want to be the first to know when the menu opens.

In this episode of the Greeley Business Spotlight podcast, host Life Coach Paul sits down with Dana, the founder of Double J Homestead, a Greeley-based micro-bakery specializing in all things sourdough. Dana shares her journey from starting a COVID-era hobby to running a licensed business rooted in faith and health. Discover the science behind "living bread," the importance of removing preservatives from our diets, and how to balance a growing passion project with family life.

Key Takeaways

• The Power of Fermentation: Sourdough is a "living food" that offers significant health benefits, including supporting the digestive system and lowering the glycemic level of an entire meal.
• From Hobby to Micro-Bakery: Dana describes the process of teaching herself traditional skills like sourdough baking and canning to provide cleaner, preservative-free food for her family.
• A Faith-Driven Business: For Dana, God is the owner of Double J Homestead; she discusses how her "bread profits" funded a recent missions trip and how she seeks divine guidance for every business step.
• Scaling with Intention: Learn how Dana manages bulk orders and uses the Hot Plate platform to streamline customer communication and text alerts for her weekly menu drops.
• The "Messy" Joy of Food: A fun look at Dana’s favorite signature sandwich—an ultimate grilled cheese—and why a good sandwich should always be a little messy.

Episode Highlights

• [08:00] Why sourdough is safe for many with gluten intolerances.
• [12:00] The spiritual connection: Jesus as the "Living Bread" and the significance of fermentation in the Bible.
• [16:00] Product Spotlight: Mini loaves, pancake mixes, and blueberry lemon scones.
• [32:00] The logistics of a Colorado cottage food business and the jump to bulk fermentation.
• [46:00] Dana’s advice for the "stuck" entrepreneur: Getting raw and personal with God in prayer.

Connect with Dana & Double J Homestead

Support this local Greeley business and get your hands on some "fire" sourdough!

• Website & Ordering: Visit Dana’s platform to sign up for text message alerts and be the first to know when her weekly menu drops.
• Social Media: Follow Double J Homestead on Facebook and Instagram for photos of the latest bakes and updates on upcoming sourdough classes.
• Sourdough Classes: Keep an eye out this fall for hands-on basics and advanced classes where you can receive your own starter and learn the process in a 4-hour workshop.

Connect with Your Host

• Life Coach Paul: lifecoachpaul.com
• Socials: Follow on Facebook, Instagram, and LinkedIn under @lifecoachpaulinspires.
• Text Updates: Text the keyword "TEXT ME" to 719-509-1051 for personal updates and mindset tips.