❓ Have you ever seen (or delivered) a bad demo? In this episode Peter Cohan, renowned author of Great Demo! and Doing Discovery, shares decades of hard-earned wisdom on how to transform demos, discovery, and presales/sales conversations into powerful tools for winning business.

Here’s what you’ll walk away with:

🔍 Master the Art of Discovery – Learn how to go beyond superficial questions and uncover the real problems your prospects care about, so your demos resonate instead of missing the mark.

📊 Speak the Language of Business – Gain practical strategies to translate technical capabilities into measurable business outcomes — and tell stories that resonate with decision-makers and budget-holders.

🤝 Bridge the Presales–Sales Divide – See how the Great Demo! approach creates a seamless buyer journey by aligning SEs and AMs/AEs, leveraging technical credibility to advance deals, and presenting a united front to customers.

➡️ You’ll want to hear Peter’s insights on how to transform discovery and demos into engaging, customer-focused conversations that resonate with decision-makers and move deals forward.

➡️ We’ll also dive into how sales and presales can work together seamlessly to deliver a unified buyer journey — leveraging technical expertise, building trust, and connecting product capabilities to real business outcomes.

👉 Whether you’re a sales engineer, account manager, or sales leader, this episode will help you deliver demos that close deals, conversations that convert, and discovery sessions that differentiate you from the competition.

Web Site: greatdemo.com/

LinkedIn Group: www.linkedin.com/groups/2430414/

LinkedIn Profile: www.linkedin.com/in/petercohan/

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📗 Making SEAMless Sales Book Page: teamsalesdevelopment.com/making-seamless-sales-book/

💻 Making SEAMless Sales Livecast/Recording/Podcast Page: teamsalesdevelopment.com/12-week-podcast-series-on-talkradio-nyc/

📝 Don't forget to submit your questions for the "Dear Arty" segment, where Art addresses your sales challenges live! teamsalesdevelopment.com/contact-tsd/

Tune in for this informative conversation at TalkRadio.nyc or watch the Livestream by Clicking Here.