Google Lied About Click Data — Here’s What Actually Drives Rankings in 2026
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
Google Lied About Click Data — Here’s What Actually Drives Rankings in 2026
-
Narrated by:
-
By:
Summary
Send us Fan Mail
This episode explores how Google actually uses click data (despite years of denial) and how that reality intersects with the rise of AI Overviews. Cyrus Shepherd connects the dots between antitrust trial revelations, API leaks, and patents, showing that click behavior—especially “last longest click”—is a core ranking signal.
The discussion then shifts to how AI Overviews are reshaping search:
- Reducing traditional clicks
- Forcing Google to predict user behavior with less data
- Increasing the importance of brand, task completion, and engagement signals
For local businesses and SEOs, the takeaway is clear:
👉 Winning now means owning the user journey, driving brand searches, and optimizing for task completion—not just rankings.
Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
adbl_web_anon_alc_button_suppression_c
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.