Google Ads Success Secrets: What’s Working Now in ads for eCommerce with John Horn
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Google Ads Success Secrets: What’s Working Now in ads for eCommerce with John Horn
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About this listen
John Horn has worked on over 1000 Google Ad accounts and is here to give us the low down.
Here's what we cover:
- Why Performance Max is king - but only with guardrails.
- How Standard shopping still has a place.
- What Google Demand Gen Campaigns are, and why they are the new frontier.
Plus we discuss how 3rd Party Attribution can sometimes be more of a hindrance than a help.
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