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Good. Better. Broker.

Good. Better. Broker.

By: Justin White
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About this listen

What does it take to succeed in the mortgage industry? Brokers who are “All In” with United Wholesale Mortgage know better than anyone and want to share their knowledge with you in a new podcast called Good. Better. Broker. – your go-to source for expert advice from the best in the industry.From big cities to small towns and large companies to one-person shops, you’ll hear from brokers all across the country and learn how to earn new business from some of the top producers who maximize the benefits of being an independent mortgage broker.Good. Better. Broker. also provides you best practices and insights, including relationships with real estate partners to social media strategies and everything in between, providing you new ways to grow by leveraging the many resources only available in the wholesale channel.Hear it from the experts, the best of the best in the broker channel on Good. Better. Broker.© 2025 Good. Better. Broker. Economics Management Management & Leadership Personal Finance
Episodes
  • Power Partners: Secrets to Thriving as Broker-Owners | Episode 107
    Oct 14 2025

    The following guests sit down with host Justin White:

    • Taylor Coulton and Jeff Summy, Co-founders, Federal First Lending


    How Brokers Can Navigate Building a Company With a Partner

    Behind every successful partnership is an ability to compromise and complement one another. For the broker-owners of Federal First Lending, company strategy is guided by one fundamental question – what is going to bring in more loans? Listen to Episode #107 of Good. Better. Broker. as we go inside the dynamic of friends turned co-founders of a growing mortgage broker shop.

    In this episode of the Good. Better. Broker. podcast, you’ll hear how broker-owners navigate the responsibilities of building a company.


    In this episode, we discuss...

    • 1:25 – when childhood friends become business partners
    • 4:54 – how Taylor and Jeff lean on each other
    • 6:52 – the benefits of a ‘divide and conquer’ approach
    • 8:13 – launching the company from Taylor’s apartment
    • 9:40 – recruiting loan originators
    • 10:33 – growing at an appropriate pace
    • 12:41 – why you can’t make someone put in the work to be successful
    • 16:07 – adapting a direct-to-consumer model to their company
    • 17:44 – splitting up the responsibilities for leading the business
    • 21:04 – knowing who to go to with questions
    • 22:22 – why Taylor and Jeff have done coaching together


    Show Contributors:

    Taylor Coulton
    Connect with Taylor on LinkedIn
    Connect with Taylor on Facebook
    Connect with Taylor on Instagram

    Jeff Summy
    Connect with Jeff on LinkedIn
    Connect with Jeff on Facebook
    Connect with Jeff on Instagram


    About the Host:

    Justin White is UWM’s in-house brand journalist and the host of UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

    Connect with Justin on LinkedIn, Instagram, or Twitter


    Connect with UWM on Social Media:

    • Facebook
    • LinkedIn
    • Instagram
    • Twitter
    • YouTube

    Head to uwm.com to see the latest news and updates.

    Show More Show Less
    26 mins
  • Be an Outdoor Cat: Why LOs Need to Hunt for Business | Episode 106
    Sep 30 2025

    The following guest sits down with host Justin White:

    • Wade Betz – Branch Manager, Mpire Financial


    Successful Loan Originators Focus on Actions That Involve Old School Sales Tactics

    Mortgage loan originators can’t sit back and wait for loans to come to them. What do outdoor cats have in common with the most successful LOs? Listen to Episode #106 of Good. Better. Broker. to learn about tried-and-true sales activities that can help increase business and accountability.

    In this episode of the Good. Better. Broker. podcast, you’ll hear which sales actions to prioritize, how often to do them and how to track them.


    In this episode, we discuss ...

    • 1:41 – how Wade has built a branch of high-producing LOs
    • 3:43 – why LOs need to act like outdoor cats
    • 4:36 – how LOs can get the phone to ring
    • 5:14 – the importance of tracking sales activity
    • 6:50 – top sales activities for LOs
    • 9:18 – the three reasons why LOs should call people
    • 10:11 – time-blocking like your pipeline depends on it
    • 11:53 – Wade’s morning schedule
    • 14:07 – how coaching has impacted Wade’s career
    • 17:21 – staying on top of your client database
    • 20:27 – Wade’s blueprint for enhancing sales activity


    Resources mentioned in this episode:

    Miracle Morning book
    Homebot
    Home IQ


    Show Contributors:

    Wade Betz

    Connect on LinkedIn
    Connect on Facebook
    Connect on Instagram


    About the Host:

    Justin White is UWM’s in-house brand journalist and the host of UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

    Connect with Justin on LinkedIn, Instagram or Twitter

    Connect with UWM on Social Media:
    • Facebook
    • LinkedIn
    • Instagram
    • Twitter
    • YouTube

    Head to uwm.com to see the latest news and updates.

    Show More Show Less
    27 mins
  • How to Build Lead Flow and Loyalty | Episode 105
    Sep 16 2025

    The following guest sits down with host Justin White:

    • Mitch Hamilton – CEO, Sr. Mortgage Broker – Three Point Mortgage


    Delivering Consistent Value for Past Clients Makes Them Answer Your Phone Calls

    Staying in front of clients is essential for mortgage loan originators, but that doesn’t mean they should call to just ‘check in.’ How can LOs add value by calling with a purpose? Listen to Episode #105 of Good. Better. Broker. to hear strategies for building lead flow and loyalty from a mortgage broker who has an answer rate that exceeds 90 percent.

    In this episode of the Good. Better. Broker. podcast, you’ll learn how to provide meaningful resources for borrowers throughout the calendar year.


    In this episode, we discuss ...

    • 1:22 – how Mitch is succeeding with a people-first approach
    • 1:55 – why Mitch’s clients always answer his calls
    • 2:51 – why LOs shouldn’t call to just ‘check in’ with past clients
    • 4:40 – when Mitch realized he couldn’t rely solely on real estate agents for business
    • 6:06 – the tax appeal strategy that has helped Mitch build loyalty with clients
    • 10:01 – how Mitch leverages data
    • 13:20 – why LOs shouldn’t just expect referrals
    • 14:28 – how to make people feel like they’re not just a number
    • 16:55 – how Mitch stays in front of his clients
    • 18:49 – Mitch’s advice on finding value-adds


    Resources mentioned in this episode:

    Homebot


    Show Contributors:

    Mitch Hamilton
    Connect on LinkedIn
    Connect on Facebook
    Connect on Instagram


    About the Host:

    Justin White is UWM’s in-house brand journalist and the host of UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

    Connect with Justin on LinkedIn, Instagram, or Twitter


    Connect with UWM on Social Media:

    • Facebook
    • LinkedIn
    • Instagram
    • Twitter
    • YouTube

    Head to uwm.com to see the latest news and updates.

    Show More Show Less
    21 mins
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