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Good. Better. Broker.

Good. Better. Broker.

By: Justin White
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About this listen

What does it take to succeed in the mortgage industry? Brokers who are “All In” with United Wholesale Mortgage know better than anyone and want to share their knowledge with you in a new podcast called Good. Better. Broker. – your go-to source for expert advice from the best in the industry.From big cities to small towns and large companies to one-person shops, you’ll hear from brokers all across the country and learn how to earn new business from some of the top producers who maximize the benefits of being an independent mortgage broker.Good. Better. Broker. also provides you best practices and insights, including relationships with real estate partners to social media strategies and everything in between, providing you new ways to grow by leveraging the many resources only available in the wholesale channel.Hear it from the experts, the best of the best in the broker channel on Good. Better. Broker.© 2025 Good. Better. Broker. Economics Management Management & Leadership Personal Finance
Episodes
  • Best of 2025 | Episode 112
    Dec 23 2025

    The following guests sit down with host Justin White:

    • Eric Katz, Independence Home Loans
    • Michael Cain and Tracy Campagna, SD Mortgage Couple
    • Craig Snell, Milestone Mortgage Solutions
    • Carrie Gusmus, Aslan Home Lending
    • David Kakish, Anchor Home Loans


    Highlights From Our 5 Most Downloaded Episodes of 2025

    How to nail the first 90 seconds of a sales call. Attracting real estate agents through social media. Educating clients to avoid getting rate-shopped. Equipping new loan originators with tools for sustained success. Earning business instead of asking for it. These were the topics we covered in our most popular podcast episodes of the year. You’ll hear something from each of those conversations on Episode #112, Good. Better. Broker.’s Best of 2025.

    In this episode of the Good. Better. Broker. podcast, you’ll hear clips from our most downloaded episodes of the year.


    In this episode, we discuss ...

    • 0:47 – tips for having successful sales calls
    • 3:54 – standing out to real estate agents on Instagram
    • 6:28 – providing value to borrowers through education
    • 8:57 – providing new LOs with tools to get business
    • 12:17 – how to earn business from real estate agents instead of asking for it


    Show Contributors:

    Eric Katz
    Connect on LinkedIn
    Connect on Facebook
    Connect on Instagram

    Michael Cain and Tracy Campagna
    Connect with Michael on LinkedIn
    Connect with Tracy on LinkedIn
    Connect on Facebook
    Connect onInstagram

    Craig Snell
    Connect on LinkedIn
    Connect on Facebook
    Connect on Instagram

    Carrie Gusmus
    Connect on LinkedIn
    Connect on Facebook
    Connect on Instagram

    David Kakish
    Connect on LinkedIn
    Connect on Facebook
    Connect on Instagram

    Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

    Connect with Justin on LinkedIn, Instagram, or Twitter


    Connect with UWM on Social Media:

    • Facebook
    • LinkedIn
    • Instagram

    Show More Show Less
    17 mins
  • How to Own an Open House | Episode 111
    Dec 9 2025

    The following guest sits down with host Justin White:

    • Steve White – Loan Officer, Milestone Mortgage Solutions


    Maximize Opportunities at Open Houses With a Strategic Approach to Networking

    Open houses present a big opportunity for mortgage loan originators to get more business – but only if they have a gameplan going in. What should LOs do at an open house to turn leads into loans? Listen to Episode #111 of Good. Better. Broker. to find out why everyone at an open house is a potential client.

    In this episode of the Good. Better. Broker. podcast, you’ll learn how to leave an open house with more business opportunities and stronger real estate agent relationships.


    In this episode, we discuss...

    • 1:23 – how Steve has achieved success early in the first five years of his career
    • 2:24 – how having a positive attitude has helped Steve
    • 4:58 – Steve’s definition of “Mortgage University”
    • 6:45 – how Steve built his business by going to open houses
    • 8:37 – why Steve views open houses as a major opportunity for LOs
    • 9:24 – how to determine if a homebuyer could be a potential client
    • 11:51 – overcoming objections from potential clients
    • 13:30 – the number one question buyers don’t ask themselves
    • 14:55 – why Steve no longer carries business cards
    • 17:54 – the value of being available on weekends
    • 20:43 – why Steve prioritizes overcommunication with borrowers and agents
    • 21:40 – Steve’s message to other LOs to stay positive


    Show Contributors:

    Steve White

    Connect on Facebook
    Connect on Instagram


    About the Host:

    Justin White is UWM’s in-house brand journalist and the host of UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

    Connect with Justin on LinkedIn, Instagram, or Twitter


    Connect with UWM on Social Media:

    • Facebook
    • LinkedIn
    • Instagram
    • Twitter
    • YouTube

    Head to uwm.com to see the latest news and updates.

    Show More Show Less
    24 mins
  • Purpose and Presence: Finding Your Rhythm as a Mortgage Broker | Episode 110
    Nov 25 2025

    The following guest sits down with host Justin White:

    • Alysha Boles – Mortgage Advisor, Edge Home Finance


    Stop Comparing Yourself to Others and Start Running Your Business to Fit Your Vision

    One of the best parts of being an independent mortgage broker is that there’s no cookie-cutter way to do it. How can mortgage brokers have a business that aligns with their professional and personal goals? Listen to Episode #110 of Good. Better. Broker. to find out how to have success without sacrificing the things that matter most.
    In this episode of the Good. Better. Broker. podcast, you’ll learn how to build a business that serves the needs of your clients, team members and family.


    In this episode, we discuss ...

    • 1:48 – building a business around life as a parent
    • 2:51 – forcing yourself into the mold of a top producer
    • 4:19 – how to stop comparing yourself to other LOs
    • 5:51 – building a team based on people’s strengths
    • 7:31 – how Alysha found help through a Facebook moms’ group
    • 11:09 – being transparent with your team
    • 12:18 – how Alysha’s hiring strategy aligns with her growth plan
    • 13:13 – why being a broker creates flexibility
    • 14:16 – why Alysha focuses on “heart money”
    • 15:28 – playing the role of financial advisor as a mortgage broker
    • 17:35 – advice for other mortgage brokers on doing things their way


    Show Contributors:

    Alysha Boles
    Connect on LinkedIn
    Connect on Facebook
    Connect on Instagram


    About the Host:

    Justin White is UWM’s in-house brand journalist and the host of UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

    Connect with Justin on LinkedIn, Instagram or Twitter


    Connect with UWM on Social Media:

    • Facebook
    • LinkedIn
    • Instagram
    • Twitter
    • YouTube

    Head to uwm.com to see the latest news and updates.

    Show More Show Less
    15 mins
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