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Good. Better. Broker.

Good. Better. Broker.

By: Justin White
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About this listen

What does it take to succeed in the mortgage industry? Brokers who are “All In” with United Wholesale Mortgage know better than anyone and want to share their knowledge with you in a new podcast called Good. Better. Broker. – your go-to source for expert advice from the best in the industry.From big cities to small towns and large companies to one-person shops, you’ll hear from brokers all across the country and learn how to earn new business from some of the top producers who maximize the benefits of being an independent mortgage broker.Good. Better. Broker. also provides you best practices and insights, including relationships with real estate partners to social media strategies and everything in between, providing you new ways to grow by leveraging the many resources only available in the wholesale channel.Hear it from the experts, the best of the best in the broker channel on Good. Better. Broker.© 2025 Good. Better. Broker. Economics Management Management & Leadership Personal Finance
Episodes
  • Be a Student Loan Debt Hero | Episode 104
    Sep 2 2025

    The following guest sits down with host Justin White:

    • Pam Marron – Loan Originator, Innovative Mortgage


    Finding Solutions for Aspiring Homeowners Who Are Struggling With Student Loan Debt

    Of the more than 42 million student loan holders in the U.S., it’s estimated that only 10 million are current on their payments. That means there’s lots of opportunities for mortgage professionals to help. How can LOs help those who are struggling with student loan payments so they can qualify for a home loan? Listen to Episode #104 of Good. Better. Broker. to hear from one of the industry’s foremost advocates on consumer credit reform and long-time independent mortgage broker on how her fellow mortgage brokers can be part of the solution.

    In this episode of the Good. Better. Broker. podcast, you’ll learn how to help potential borrowers overcome student loan debt struggles so they can become eligible for mortgage financing.


    In this episode, we discuss ...

    • 1:37 – how student loan debt became a focus for Pam
    • 4:07 – how student loan delinquency impacts a borrower’s ability to get a mortgage
    • 5:53 – Pam’s efforts to spur positive change for borrowers
    • 8:47 – how to help those with student loan debt get on repayment plans
    • 9:53 – the path for a potential borrower who is past due on their student loans
    • 11:31 – the impact of credit damage on being able to obtain mortgage financing
    • 13:22 – how to boost credit enough to obtain down payment assistance
    • 14:49 – how mortgage loan originators can help borrowers with student loan debt issues
    • 15:43 – why independent mortgage brokers are in a great spot to help these borrowers
    • 16:43 – why this cause is so meaningful for Pam
    • 19:24 – advice for loan originators on how they can help
    • 20:49 – why loan originators should provide solutions for those struggling with student loan debt struggles


    Resources mentioned in this episode:

    Clients 2 Homeowners


    Show Contributors:

    Pam Marron
    Connect on LinkedIn
    Connect on Facebook
    Connect on Instagram


    About the Host:

    Justin White is UWM’s in-house brand journalist and the host of UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

    Connect with Justin on LinkedIn, Instagram, or Twitter


    Connect with UWM on Social Media:

    • Facebook
    • LinkedIn
    • Instagram
    • Twitter
    • YouTube

    Head to uwm.com to see the latest news and updates.

    Show More Show Less
    23 mins
  • How to Use Cross Quals as a Long-Term Growth Strategy | Episode 103
    Aug 19 2025

    The following guest sits down with host Justin White:

    • Joey Roquet – Vice President, Secure Choice Lending


    Make Listing Agents Look More Professional to Sellers by Doing Cross Qualifications

    Targeting listing agents isn’t something a lot of mortgage loan originators do, but it can be a very effective long-term play for earning business. How do cross qualifications help LOs build brand capital with agents? Listen to Episode #103 of Good. Better. Broker. to hear from a broker who strengthens his relationships by providing value to referral partners without expecting anything in return.

    In this episode of the Good. Better. Broker. podcast, you’ll learn why cross quals are a successful strategy for impressing real estate agents.


    In this episode, we discuss ...

    • 1:32 – why Joey takes a long-term approach to business
    • 3:33 – alternative ways of boosting reputation
    • 5:37 – why Joey targets listing agents
    • 8:56 – what a cross qual is
    • 10:30 – how this strategy aligns with Joey’s business philosophy
    • 11:57 – impact of cross quals on Joey’s business
    • 13:38 – how cross quals weed out LOs that aren’t thorough enough
    • 15:23 – how the cross qual strategy helps with recruiting
    • 20:00 – why Joey doesn’t use a CRM


    Show Contributors:

    Joey Roquet
    Connect on LinkedIn
    Connect on Facebook
    Connect on Instagram


    About the Host:

    Justin White is UWM’s in-house brand journalist and the host of the daily news video, UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

    Connect with Justin on LinkedIn, Instagram, or Twitter


    Connect with UWM on Social Media:

    • Facebook
    • LinkedIn
    • Instagram
    • Twitter
    • YouTube

    Head to uwm.com to see the latest news and updates.

    Show More Show Less
    24 mins
  • How to Convince Past Clients to Pick Up Your Call | Episode 102
    Aug 5 2025

    The following guest sits down with host Justin White:

    • Kym Mason – Mortgage Broker, The Mason Group/Summit Lending


    Mortgage loan originators are always looking for reasons to reach out to past clients, especially those who already have a low interest rate. How can LOs convince clients to pick up the phone? Listen to episode #102 of Good. Better. Broker. to hear about a strategic approach for getting clients on the phone and the right questions to ask them.

    In this episode of the Good. Better. Broker. podcast, you’ll learn how to conduct an annual review campaign to see if borrowers can benefit from a refinance.


    In this episode, we discuss ...

    • 1:27 – why Kym’s business depends on staying in touch with past clients
    • 3:13 – Kym’s annual review campaign
    • 4:05 – different methods for reaching out to past clients
    • 6:12 – intentionally sending calls to voicemail
    • 7:22 – the questions Kym asks when she gets a past client on the phone
    • 8:40 – how Kym found out one of her clients had $40K in debt
    • 10:13 – an example of why it’s important to stay on top of past clients
    • 11:27 – how Kym loops in her real estate agents on her clients’ status
    • 12:02 – how affirming your clients influences the tone of a conversation
    • 13:15 – how Kym was able to turn around a conversation that went sideways
    • 15:35 – determining how much equity past clients have
    • 18:06 – the impact of the annual review campaign on Kym’s business
    • 19:40 – how to get in touch with Kym


    Resources mentioned in this episode:

    Homebot


    Show Contributors:

    Kym Mason
    Connect on LinkedIn
    Connect on Facebook
    Connect on Instagram


    About the Host:

    Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

    Connect with Justin on LinkedIn, Instagram, or Twitter


    Connect with UWM on Social Media:

    • Facebook
    • LinkedIn
    • Instagram
    • Twitter
    • YouTube

    Head to uwm.com to see the latest news and updates.

    Show More Show Less
    21 mins
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