In this conversation, Jason Freshwater shares his extensive experience in the medical aesthetics industry, discussing his journey from selling capital equipment to launching various aesthetic products. He emphasizes the importance of education, understanding market needs, and the challenges faced during product relaunches. Jason also highlights the evolution of the aesthetic industry, the differences in selling to dermatologists versus med spas, and the metrics he uses to measure sales effectiveness. He concludes with insights on teamwork and the importance of continuous learning in the field.

Jason Freshwater:

naples@platedskinscience.com

IG: platedskinscience_Florida

Sweet Spot MediSpa

Sweetface Injector

Linktree

https://linktr.ee/sweetfaceinjector

https://linktr.ee/Sweetspotmedispa

Instagram

https://www.instagram.com/sweetfaceinjector/

https://www.instagram.com/sweetspotmedispa/

Buzzsprout

https://www.buzzsprout.com/2533815

Facebook

https://www.facebook.com/profile.php?id=61571876240859

https://www.facebook.com/sweetspotmedispa/

Youtube

https://www.youtube.com/@Sweetface.Injector

https://youtube.com/@sweetspotmedispa?si=P7AUxLFIed8o5rIK

Linkedin

https://www.linkedin.com/in/amy-ingle-aprn-436063a2/

TIcTok

https://www.tiktok.com/@sweetspotmedi

https://www.tiktok.com/@sweetfaceinjector

Takeaways

Jason Freshwater has a rich background in medical aesthetics.

Sales strategies involve thorough product knowledge and market research.

Relaunching Bellefil required significant education and training.

Disport's launch was marked by innovative marketing strategies.

The aesthetic industry has become more mainstream over the years.

Younger demographics are increasingly seeking aesthetic treatments.

Dermatologists tend to be more data-driven than med spas.

Reorder rates are a key metric for sales effectiveness.

Innovative marketing can significantly impact product success.

It's never too late to start in the aesthetic industry.

Titles

The Journey of Jason Freshwater in Aesthetics

Sales Strategies for Aesthetic Product Launches

Sound bites

"Disport became a massive success."

"Med spas are open to new technology."

"It's never too late to start."

Chapters

00:00 Introduction to Jason Freshwater and His Journey

02:49 Sales Strategies in Medical Aesthetics

05:45 Challenges in Relaunching Artifil and Bellafil

08:29 Success with Disport: A Case Study

11:08 Keeping Up with Trends in Aesthetics

13:58 Evolution of the Aesthetic Industry

16:53 Navigating Sales in Dermatology vs. Med Spas

19:25 Turning Around a Struggling Product Line

22:28 Unique Selling Points of Major Product Launches

27:59 Team Dynamics and Personal Growth

30:31 Final Thoughts and Contact Information

In this conversation, Amy Ingle interviews Lisa Vadola, founder of Preschool Readers, about her journey in early literacy education. Lisa shares her passion for helping preschoolers develop reading skills and the innovative programs she has created to support this mission. The discussion covers the transition to virtual learning during the pandemic, the importance of community engagement through initiatives like Little Free Libraries, and the misconceptions parents have about early reading. Lisa also reflects on her experiences with the United Nations and her future goals for expanding her programs globally. Throughout the conversation, she emphasizes the importance of keeping learning fun and engaging for young children.

Lisa Vodola: www.preschoolreaders.com

IG: @preschoolreaders

FB: @preschoolreaders

Titles

Empowering Young Readers: The Preschool Readers Journey

Innovative Approaches to Early Literacy

Sound bites

"We help preschoolers learn to read."

"What sets us apart is how we teach."

"We need to meet them in the sweet spot."

Takeaways

Lisa Vadola founded Preschool Readers to bridge the literacy gap for preschoolers.

The accelerated reading program helps children start kindergarten with confidence.

Initial assessments help determine readiness for reading programs.

Transitioning to virtual learning during COVID expanded their reach globally.

The unique teaching approach focuses on engagement and personalization.

Little Free Libraries promote community reading and engagement.

Parents often misunderstand the balance of early reading and play.

Building a community around early learning is a key achievement.

High energy and choice keep children engaged in lessons.

Success stories highlight the long-term impact of early literacy education.

Chapters

00:00 Introduction to Preschool Readers

00:54 The Journey of Founding Preschool Readers

01:49 Signature Programs and Unique Approaches

02:57 Transitioning to Virtual Learning

04:51 Innovative Teaching Methods in Early Literacy

06:27 Community Engagement through Little Free Libraries

06:55 Misconceptions About Early Reading

07:37 Building a Community of Learners

08:39 Keeping Children Engaged in Learning

09:36 Success Stories and Impact

10:27 Youthfulness in Leadership

11:42 Accreditation by the United Nations

13:46 Future Plans with the UN

15:09 Global Expansion of Programs

17:26 Rebranding and Instructional Framework

19:19 Future Goals and Aspirations

19:50 Advice for Young Entrepreneurs

22:00 The Importance of Passion in Business

23:07 Exciting Projects on the Horizon

25:06 Sweetest Tips for Success

26:47 Conclusion and Contact Information

In this episode, Amy Ingle and Amber Shaffer discuss various aesthetic treatments, focusing on their favorites, including IPL, Sculptra, and laser hair removal. They share personal experiences and insights on managing client expectations, the importance of maintenance treatments, and the latest trends in fillers. The conversation also touches on chemical peels, PRP, and body contouring innovations, providing a comprehensive overview of the aesthetic industry.

Takeaways

IPL is effective for hyperpigmentation and requires maintenance treatments.

Sculptra promotes collagen and elastin, showing results over time.

Laser hair removal is beneficial for reducing razor burn.

Managing client expectations is crucial for filler treatments.

Chemical peels can improve skin texture and tone.

PRP is gaining popularity for its skin rejuvenation benefits.

Body contouring techniques are evolving with new innovations.

Communication with clients about treatment results is essential.

Understanding the science behind treatments helps in client education.

Aesthetic treatments require ongoing maintenance for best results.

Titles

Unlocking the Secrets of Aesthetic Treatments

IPL vs. Sculptra: Which is Right for You?

Sound bites

"IPL gets rid of hyperpigmentation."

"I wanted a little more plumpness."

"TCA peel helps with hyperpigmentation."

Chapters

00:00 Introduction to Aesthetic Treatments

00:28 Exploring IPL Therapy

02:12 Understanding Sculptra and Its Benefits

04:19 Comparing Sculptra to Traditional Fillers

05:57 Challenges of Laser Hair Reduction

07:40 Trends in Lip Fillers

09:41 Filler Expectations and Realities

11:21 The Role of Peels in Skin Care

14:46 The Power of PRP Treatments

18:41 Innovations in Aesthetic Procedures

19:56 The Brazilian Butt Lift Experience

22:30 Understanding Radiofrequency Treatments

24:14 Addressing Skin Laxity Post-Weight Loss

25:09 The Origins and Evolution of Sculptra