In baseball, you can feel when a team cares.

You walk into the clubhouse…
You watch how players treat the equipment manager…
You see the energy in batting practice.

You know immediately.

The same thing happens in business.

Customers can feel when a company actually gives a damn.

And when they do…
they become your biggest promoters.

In this episode of WINNERS FIND A WAY, Trent Clark sits down with Justin Ricklefs, founder of Guild Collective and author of Give a Damn, to talk about the real competitive advantage in business today: human connection.

Justin shares how brands win when they stop shouting about their products… and start telling stories that connect with people.

This conversation covers:

• Why your brand story matters more than your marketing budget
• The biggest mistake companies make when communicating with customers
• Why Chick-fil-A, Nike, and Apple dominate through emotional connection
• How great leaders build companies that people actually care about
• The power of customer delight in a noisy marketplace

As Justin says:

"Your brand is the story people tell about you when you're not in the room."

Winners Find a Way_ Guest-Justi…

The question every leader should ask is simple:

What story are people telling about your company?

Justin Ricklefs is the Founder and CEO of Guild Collective, a Human-First brand agency helping organizations grow through clarity, connection, and creativity.

Before launching Guild Collective, Justin spent years working in sports organizations including the Kansas City Chiefs, helping build partnerships and revenue through strategic storytelling.

Justin is also the author of Give a Damn: The Catalyst for Caring Companies, a book that challenges businesses to rediscover the power of caring about customers, employees, and community.

He lives in Kansas City with his wife Brooke and their five children.

Justin Ricklefs
Website: https://guildcollective.com
Book: Give a Damn

Connect with Justin
LinkedIn: https://www.linkedin.com/in/justinricklefs/

📺 YouTube
https://www.youtube.com/@leadershipity

🎧 Podcast Page
https://podcast.winnersfindaway.us/podcast

Our friend Andy Whittier is chasing his Olympic dream in Skeleton for the 2026 Winter Olympics — a sport where athletes race head-first down an ice track at nearly 80–90 mph.

Olympic athletes often fund much of this journey themselves.

If you'd like to support Andy and the mission, you can contribute here:

👉 Support the Olympic Journey
https://trent-clark.com/olympic--2026